Trending

Djana Bell Continues to Build on Her Mother’s Legacy at Norma's Academy of Dance

Photo courtesy of Norma's Academy of Dance

We're privileged to honor four extraordinary educators with this year's Dance Teacher Awards in August at our New York Dance Teacher Summit. The awardees include Julie Kent, Djana Bell, Rhonda Miller, Sue Samuels and Stephanie Kersten.

While dance teachers across the board often find themselves educating parents about the importance of dance and the arts in their children's lives, Djana Bell and her staff at Norma's Academy of Dance in Fairburn, Georgia, have to go one step further. They must teach parents that a dance career is even possible for students of color. "It has started to get better with role models like Misty Copeland, Michaela DePrince and Alison Stroming, who are showing little black girls that they can do this," says Bell. "It's our challenge to help them understand it can happen to them, as well. But that mind-set also has to start with the parents."


Bell has been tackling this challenge for the past three decades. While a sophomore dance major at Florida State University, she learned her mother, the original owner of Norma's, had suffered a fatal heart attack. "I was forced to come home, to decide if I wanted to maintain her business or continue college," she says. "Well, 32 years later, I'm still here."

It wasn't an easy choice. "My mom started the studio in 1972, and it was the first African-American-owned studio in Atlanta. She passed away in May 1985—recital season. Costumes had been ordered; the venue was rented. Parents had spent money. After talking things over with my grandmother—who was the studio's office manager and ballet class pianist—I said, 'This is my mom's legacy, what she was passionate about.' And I just kept going. I did a lot of soul searching after the concert, but I never turned back."

In Bell's hands, Norma's has changed significantly. "My mom operated more of a conservatory for dance, theater, music," Bell says. "I streamlined it to just dance." Today, 125 students are enrolled full-time, and Bell and her six faculty members teach ballet, jazz, modern, hip hop and tap. A small advanced ensemble performs in the community. Alumni have performed with such companies as Dallas Black Dance Theatre and Philadanco, and Bell's students frequently attend summer programs, including Dance Theatre of Harlem Summer Intensive and The Ailey School.

"We don't compete, though we do attend one convention a year—Tremaine—for the workshops," says Bell. "My studio isn't for everyone, I'll admit it." She calls herself a "stickler for old-school dance etiquette," and she's eager for her dancers to pursue dance outside of the confines of her studio. "I want them to have an understanding of the bigger picture," she says.

Sometimes that means bringing the bigger picture directly to her students. In 2016, Bell invited DePrince to lead a master class at Norma's—and DePrince, who was visiting her parents in the area, agreed. "I made all my students buy her book and read it beforehand, and she signed them after class," Bell says. "Afterward, Michaela remarked how professional my students were—they were dressed, prepared and ready to dance. It was such a great experience for them."

Music
Getty Images

Securing the correct music licensing for your studio is an important step in creating a financially sound business. "Music licensing is something studio owners seem to either embrace or ignore completely," says Clint Salter, CEO and founder of the Dance Studio Owners Association. While it may seem like it's a situation in which it's easier to ask for forgiveness rather than permission—that is, to wait until you're approached by a music-rights organization before purchasing a license—Salter disagrees, citing Peloton, the exercise company that produces streaming at-home workouts. In February, Peloton settled a music-licensing suit with the National Music Publishers' Association out-of-court for an undisclosed amount. Originally, NMPA had sought $300 million in damages from Peloton. "It can get extremely expensive," says Salter. "It's not worth it for a studio to get caught up in that."

As you continue to explore a hybrid online/in-person version of your class schedule, it's crucial that your music licenses include coverage for livestreamed instruction—which comes with its own particular requirements. Here are some answers to frequently asked questions about music licensing—in both normal times and COVID times—as well as some safe music bets that won't pose any issues.

Keep reading... Show less
Teaching Tips
A 2019 Dancewave training. Photo by Effy Grey, courtesy Dancewave

By now, most dance educators hopefully understand that they have a responsibility to address racism in the studio. But knowing that you need to be actively cultivating racial equity isn't the same thing as knowing how to do so.

Of course, there's no easy answer, and no perfect approach. As social justice advocate David King emphasized at a recent interactive webinar, "Cultivating Racial Equity in the Classroom," this work is never-ending. The event, hosted by Dancewave (which just launched a new racial-equity curriculum) was a good starting point, though, and offered some helpful takeaways for dance educators committed to racial justice.

Keep reading... Show less
Higher Ed
The author, Robyn Watson. Photo courtesy Watson

Recently, I posted a thread of tweets elucidating the lack of respect for tap dance in college dance programs, and arguing that it should be a requirement for dance majors.

According to onstageblog.com, out of the 30 top-ranked college dance programs in the U.S., tap dance is offered at 19 of them, but only one school requires majors to take more than a beginner course—Oklahoma City University. Many prestigious dance programs, like the ones at NYU Tisch School of the Arts and SUNY Purchase, don't offer a single course in tap dance.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.