It's easy to come up with excuses not to spend time and money on marketing right now.
You may have lost revenue due to canceled classes and recitals and need to be tight with your budget. You may fear appearing opportunistic during a global crisis. You may worry that people just don't have any money to spend right now.
While these are all understandable, they miss the larger point: Marketing is ultimately about building relationships with your community, says Gretchen Fox, CEO and founder of MTO Agency. And these relationships matter more now than ever—especially within our tight-knit dance community.
We talked to the experts at MTO about best practices for marketing during difficult times, and the trends that all dance companies should be paying attention to right now. And to get even deeper into your questions about everything from promoting your virtual classes to making up for lost recital revenue, join us for a (free!) live webinar with MTO, June 11 at 3 pm ET.