Studio Tips, Sponsored by TutuTix

These 2 Mistakes Could Be Holding Your Studio Business Back

Unsplash

Running a studio can be a major juggling act. It's no surprise, then, that a few things slip through the cracks—costing you money or students. Watch out for two common but often unnoticed mistakes, and you'll find yourself with more time, clients and revenue on your hands.

1. Using online registration as a crutch

If you offer registration via your studio website, make sure you aren't losing clients by neglecting in-person registration. One day Kathy Morrow, director of Dance Du Coeur in Sugar Land,Texas, overheard a front-desk staffer directing a new client to the studio's website to register, rather than offering to do it over the phone. "I thought, You had a fish on the hook—why didn't you walk them through it?" she says. "When you register, there are a lot of boxes to check off. Some people want to pay with a check, some to link to a credit card. We can make it easier by answering any questions directly."

2. Not delegating

Have you heard yourself say, once too often, "If I want it done right, I have to do it myself"? Overextending yourself because of perfectionism or a misguided need to control can be counterproductive. By creating choreography, teaching, bookkeeping, cleaning, making phone calls and typesetting, and doing payroll, mailings and ordering, you could be leaving no time for the very things that will create your best business. Misty Lown decided to delegate all the teaching at her Onalaska, Wisconsin–based studio, Misty's Dance Unlimited. "Giving up teaching was super-hard," she says, "but it's the best decision I ever made. Whenever I was teaching, it meant I never saw the other five classrooms that were operating during that time. Now I can rotate my time checking on classrooms and interacting with students."

Teachers Trending
Ryan Smith Visuals, courtesy Whitworth

A New Hampshire resident since 2006, Amanda Whitworth is the director of dance at Plymouth State University and the co-founder of ARTICINE, a nonprofit that uses the performing and creative arts as a means to improve people's health. Whitworth is also the founder of Lead With Arts, a consulting service working in three priority areas: performance and production, arts and health, and creative placemaking. The NH State Council on the Arts recommended her to the governor for a two-year term, February 2020 to February 2022. She is the first dancer in New Hampshire to hold the title of artist laureate. We caught up with her to hear about her new role:

Keep reading... Show less
Studio Owners
Genevieve Weeks, founder of Tutu School. Courtesy of Tutu School

As the founder of Tutu School, a dance studio business with a successful franchise model that has grown to 37 locations throughout the United States, Genevieve Weeks was in a unique position for a studio owner at the start of COVID-19. Not only did she have to make sure her own, original Tutu School locations weathered the virus' storm, she also felt a duty to guide her franchisees through the tumult.

Though she admits it was a particularly grueling experience for her at the start—her husband at one point was bringing all of her meals to her at her laptop, so she could continue working without pause—the appreciation she's felt from her franchisees is palpable. "What I've heard from the Tutu School owners is that they're grateful to be part of a franchise system right now," says Weeks.

So how does a franchise survive something like COVID-19? Here's what got Weeks—and her franchisees—through the first few months of the pandemic.

Keep reading... Show less
Studio Owners
Getty Images

The first e-mail that we sent out talked about how the studio would be closed for two weeks and everyone should be practicing social distancing and staying healthy and well. We recorded some YouTube classes for all the recreational levels as well as some "boot camp" and warm-up classes for our full-time and part-time comp teams to stay in shape.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.