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David Hallberg. Daniel Boud, Courtesy The Australian Ballet.

Yesterday evening, international ballet star David Hallberg took fans by surprise with an exciting announcement: In 2021, he will become the artistic director of The Australian Ballet. Hallberg will follow in the footsteps of current director David McAllister, who's been at the helm for nearly 20 years.

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Just for fun
Bucharest National Ballet's 2013 trailer for "La Sylphide,' via YouTube

Few things are more powerful for promoting ballet performances than captivating trailers—especially in today's visually-focused, digitally-connected world.

We've rounded up some eye-catching ads from seasons past and present that not only make us wish we could have seen the show, but also stand alone as short films.

Bucharest National Opera's La Sylphide

Magnifying the scarf which—spoiler alert—brings about the ballet's tragic conclusion, this 2013 Bucharest National Opera's trailer turns that fateful fabric into a beautiful, deadly web. Its windswept movements form a dance of its own.

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Balletomanes everywhere, get excited! World Ballet Day LIVE returns to a computer screen near you on Thursday, October 1. See five internationally acclaimed ballet companies in behind-the-scenes class and rehearsal footage via a live 23-hour stream. In addition, this year’s event includes pre-recorded footage from other regional dance companies including: American Ballet Theatre, English National Ballet, Houston Ballet, Les Ballets Jazz de Montréal, Nederlands Dans Theater, Pacific Northwest Ballet and others.

The free live stream will be available on You can also tune in through the five featured companies’ YouTube channels.

Schedule (indicated in Pacific Daylight Time):

7 pm–12 am The Australian Ballet

12–3 am Bolshoi Ballet

3–8 am The Royal Ballet

8–1 pm The National Ballet of Canada

1–6 pm San Francisco Ballet

For more info, visit

San Francisco Ballet's broadcast during World Ballet Day, 2014.

Photos by Erik Tomasson, courtesy of San Francisco Ballet.

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