Studio Owners
Getty Images

Dance teachers aren't dummies. As in every other industry, the importance of social media for growing a business is not lost on any of us. It's in knowing exactly how to use it effectively that's the challenge. For a group of artists who work within the confines of centuries-old techniques, it's no wonder we start shaking in our boots the second we hear words like "algorithm" and "digital strategy." What's more, the Wild West of Instagram, Twitter and Facebook is constantly changing. How are any of us supposed to feel like we have a handle on things?

Don't worry—we've got you covered. We caught up with an expert, Brigham Young University School of Communications faculty member Adam Durfee. Named Social Media Innovator of the Year for 2019 by The Social Shake-Up conference, he's spilling on the do's and don'ts that will make all the difference in engaging your audience and growing your dance studio business.

Keep reading... Show less
Teaching Tips

For an aspiring professional dancer, an unexpected injury can feel like a death sentence to a career that hasn't even started. The recovery process following an injury can be one of the most grueling and heartbreaking experiences a performer will ever face. In times like these, dance teachers have the power to boost or weaken a dancer's morale.

With that in mind, we've compiled a list of do's and don'ts for talking to a seriously injured dancer.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.