Enrollment is an issue that plagues brand-new and veteran studio owners alike. Without a steady stream of revenue from new students coming through your doors, your studio won't survive—no matter how crisp your dancers' technique is or how well-produced your recitals are.
Enrollment—in biz speak, customer acquisition and retention—depends on your business' investment in marketing. How effectively you get the word out about your studio will directly influence the number of people who register. Successful businesses typically use certain tried-and-true marketing strategies to recruit and retain clients or customers. These four studio owners' tricks for kicking enrollment into high gear are modeled after classic marketing techniques.
Rarely does a week in the summer go by without at least one of your classes needing a substitute teacher. Your team of teachers has worked tirelessly all year, and after surviving Nationals (or your studio's big summer intensive) they deserve to take a family vacation or two.
But filling those classes with substitutes can get tricky in the middle of July and August. EVERYONE is going on vacation at this time of year—not just your staff teachers.
To keep you from getting left high and dry this summer, we recommend you beef up that go-to sub list, so that if one teacher can't do it, another one can. No need to cancel class—we've got you covered!
Dance studios are run by creative people with busy schedules, who have a love-hate relationship with props and sequins. The results of all this glitter and glam? General mass chaos in every drawer, costume closet and prop corner of the studio. Let's be honest, not many dance teachers are particularly known for their tidiness. The ability to get 21 dancers to spot in total synchronization? Absolutely! The stamina to run 10 solos, 5 group numbers, 2 ballet classes and 1 jazz class in one day? Of course! The emotional maturity to navigate a minefield of angry parents and hormonal teenagers? You know it!
Keeping the studio tidy? Well...that's another story.
Q: I own a studio in a city that has a competitive dance market. I've seen other studios in my community put ads on Instagram and Facebook for open-call auditions in April, long before most studios have finished their competition season and year-end recitals. Is this fair?