Even the shiniest business reputation has been dulled and dented by the disruptions of the pandemic. But your reputation is a crucial business asset, and it pays to know that you can repair it—and keep improving it. Your reputation is the lifeblood of your dance business, and every day—one customer, one client at a time—you work hard […]
Learn what it is, and how to make the most of it. The cognitive bias of the halo effect can hurt your business’ reputation. But you can also leverage it to add a glow to your whole business. Your brain, my brain, your customer’s brains…are lazy. Instead of working things through step by step, our […]
Here’s how to inspire your local dance community to spend just a little bit more time and money at your store or studio. Don’t wait until Black Friday or Small Business Saturday to take action. Back-to-dance season may still be in full swing, but we all know what that means: The holiday season is just […]
Since the pandemic emerged, your customers have had to adapt over and over again. Here’s what to know about how they’ve changed—and how to meet their new needs. The pandemic has had an outsized impact on dance and business. Through lockdowns, cancellations, vaccinations and transformations, everyone in the dance industry has been affected—including your customers. […]
Year-end recitals are an important milestone for dancers to demonstrate what they’ve learned throughout the year. Not to mention the revenue boost they bring—often 15 to 20 percent of a studio’s yearly budget. But how do you hold a spring recital when you’re not able to rehearse in person, much less gather en masse at […]
The first e-mail that we sent out talked about how the studio would be closed for two weeks and everyone should be practicing social distancing and staying healthy and well. We recorded some YouTube classes for all the recreational levels as well as some “boot camp” and warm-up classes for our full-time and part-time comp […]
As August swiftly approaches, you’re likely fine-tuning the details of what your fall schedule will look like. More than ever, much of your decision-making will have to be tailored to studio parents—some of whom may be eager to return to in-person instruction, and some of whom may be understandably scared. “Having three studios across two […]
There’s no question that dance studios have adapted their in-person classes to online in creative and business-savvy ways. In the past months, we’ve learned that online classes are a necessary and valuable way to keep students dancing and studios running. Many studios may choose to continue online learning even as they are allowed to reopen […]
You’ve got the teaching talent, the years of experience, the space and the passion—now all you need are some students! Here are six ideas for getting the word out about your fabulous, up-and-coming program! We simply can’t wait to see all the talent you produce with it! 1. Post on your personal social-media accounts Whether […]
It’s summertime, which means we’re all starting to feel HOT! HOT! HOT! While a warm room is certainly better than a cold room when it comes to dancing, you don’t want your students to get heat stroke at your studio. To help you survive this sweaty time of year, here are tips and tricks that […]