Studio Owners

So You Just Started a Dance Studio—Here Are Some Ideas for How to Get the Word Out

Getty Images

You've got the teaching talent, the years of experience, the space and the passion—now all you need are some students!

Here are six ideas for getting the word out about your fabulous, up-and-coming program! We simply can't wait to see all the talent you produce with it!


1. Post on your personal social-media accounts

Whether you have a large following or just a few hundred people check out your day-to-day life, sharing the news of your new studio online is the best way to get the ball rolling. Share the information on Instagram, Facebook, Twitter, and any other feeds you contribute to. You'll be surprised how many people will view and potentially share your post with others.


2. Create a website and social-media accounts for your studio

Have a place online that your potential clients can be directed to for information about your studio. This is the simplest way for people to learn what you're all about, how they can sign up and when classes start. The easier it is for your parents and dancers, the more likely they are to join you.


3. Put up fliers around your community

This may seem like a dated way to get the word out, but in truth it's a tried-and-true strategy for reaching sources you may not be connected to personally or online. Put fliers in local grocery stores, ask schools if you can put some up on their bulletin boards, and ask other arts programs if they might be willing to let you keep fliers at their place of business (i.e. music studios and acting programs).


4. Tap into your community connections

Whether it's your church congregation, a community center, a local gym or even a parents group you're part of, don't be afraid to fill them in on the exciting development you are working on. People like to support artists they know and can trust.


5. Ask friends and family to spread the word

Your friends and family are your biggest cheerleaders, which means they are an excellent help for recruiting. Ask them to put in a good word for you through their own community connections, and soon you will have developed a strong group of students.


6. As dancers join your studio, encourage them to invite their friends

It can be intimidating for young dancers to begin their training without any close friends around. As you have students sign up, encourage them to invite their friends to join the party.

Teaching Tips
A 2019 Dancewave training. Photo by Effy Grey, courtesy Dancewave

By now, most dance educators hopefully understand that they have a responsibility to address racism in the studio. But knowing that you need to be actively cultivating racial equity isn't the same thing as knowing how to do so.

Of course, there's no easy answer, and no perfect approach. As social justice advocate David King emphasized at a recent interactive webinar, "Cultivating Racial Equity in the Classroom," this work is never-ending. The event, hosted by Dancewave (which just launched a new racial-equity curriculum) was a good starting point, though, and offered some helpful takeaways for dance educators committed to racial justice.

Keep reading... Show less
Higher Ed
The author, Robyn Watson. Photo courtesy Watson

Recently, I posted a thread of tweets elucidating the lack of respect for tap dance in college dance programs, and arguing that it should be a requirement for dance majors.

According to onstageblog.com, out of the 30 top-ranked college dance programs in the U.S., tap dance is offered at 19 of them, but only one school requires majors to take more than a beginner course—Oklahoma City University. Many prestigious dance programs, like the ones at NYU Tisch School of the Arts and SUNY Purchase, don't offer a single course in tap dance.

Keep reading... Show less
Teaching Tips
Getty Images

After months of lockdowns and virtual learning, many studios across the country are opening their doors and returning to in-person classes. Teachers and students alike have likely been chomping at the bit in anticipation of the return of dance-class normalcy that doesn't require a reliable internet connection or converting your living room into a dance space.

But along with the back-to-school excitement, dancers might be feeling rusty from being away from the studio for so long. A loss of flexibility, strength and stamina is to be expected, not to mention emotional fatigue from all of the uncertainty and reacclimating to social activities.

So as much as everyone wants to get back to normal—teachers and studio owners included—erring on the side of caution with your dancers' training will be the most beneficial approach in the long run.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.