Sponsored by TutuTix

Four Ways to Give Your Studio a Year-End Boost

Photo by Allef Vinicius via Unsplash

The holidays can make this time of year fly by. But successful studio directors know that December is not the time to rest on their laurels. Here are four projects to consider this month to give your business a year-end boost.


Get the 411 on What Parents Think

Photo via Unsplash

Build a short questionnaire—10–15 questions—with an online survey-generating program like SurveyMonkey, asking parents for feedback on your studio, classes, teachers and schedule. You'll get a feel for which areas need attention and have the second half of the studio year to implement changes.

Refresh Your Space

Photo by Etienne Boulanger via Unsplash

Take advantage of your winter break by deep-cleaning or refinishing your floors or re-taping your marley. Install cubbies, paint your walls or reorganize your prop closet or storage facility.

Hold Performance Reviews

Photo by Jon Tyson via Unsplash

Midyear staff evaluations will help you measure your employees' progress and track their goals. Ask each teacher to fill out a form (ahead of time) asking questions like: What's been working for you so far this year? What hasn't, and how has your performance been affected? What do you want to improve on? Take notes, discuss any issues that come up in conversation and keep criticism constructive.

Recharge Your Batteries

Photo by Ryan Moreno via Unsplash

Resist the urge to tackle every single item on your to-do wishlist (even this one!) and remember to take time for yourself. Studies show that performance levels increase after breaks—you'll get more done in a shorter amount of time when you take the opportunity to recharge. A short vacation or even a few days' rest will go far to reignite your passion for running a studio.

Studio Owners who try TutuTix for their Spring 2019 Recitals can get a $222 Visa Gift Card. Click here to learn more.

Teachers Trending
Alwin Courcy, courtesy Ballet des Amériques

Carole Alexis has been enduring the life-altering after-effects of COVID-19 since April 2020. For months on end, the Ballet des Amériques director struggled with fevers, tingling, dizziness and fatigue. Strange bruising showed up on her skin, along with the return of her (long dormant) asthma, plus word loss and stuttering.

"For three days I would experience relief from the fever—then, boom—it would come back worse than before," Alexis says. "I would go into a room and not know why I was there." Despite the remission of some symptoms, the fatigue and other debilitating side effects have endured to this day. Alexis is part of a tens-of-thousands-member club nobody wants to be part of—she is a COVID-19 long-hauler.

Keep reading... Show less
Teachers Trending
Annika Abel Photography, courtesy Griffith

When the murder of George Floyd in Minneapolis last May catalyzed nationwide protests against systemic racism, the tap community resumed longstanding conversations about teaching a Black art form in the era of Black Lives Matter. As these dialogues unfolded on social media, veteran Dorrance Dance member Karida Griffith commented infrequently, finding it difficult to participate in a meaningful way.

"I had a hard time watching people have these conversations without historical context and knowledge," says Griffith, who now resides in her hometown of Portland, Oregon, after many years in New York City. "It was clear that there was so much information missing."

For example, she observed people discussing tap while demonstrating ignorance about Black culture. Or, posts that tried to impose upon tap the history or aesthetics of European dance forms.

Keep reading... Show less
Studio Owners
Courtesy Tonawanda Dance Arts

If you're considering starting a summer program this year, you're likely not alone. Summer camp and class options are a tried-and-true method for paying your overhead costs past June—and, done well, could be a vehicle for making up for lost 2020 profits.

Plus, they might take on extra appeal for your studio families this year. Those struggling financially due to the pandemic will be in search of an affordable local programming option rather than an expensive, out-of-town intensive. And with summer travel still likely in question this spring as July and August plans are being made, your studio's local summer training option remains a safe bet.

The keys to profitable summer programming? Figuring out what type of structure will appeal most to your studio clientele, keeping start-up costs low—and, ideally, converting new summer students into new year-round students.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.