In our May issue, we share best practices for studio management. DT spoke with several savvy owners to get their takes on topics—like social media know-how—that will streamline your operation and free you up to focus on teaching dance.

Diversify Everyone is on social media these days, but not always on the same platforms. (Younger people love Instagram.) Balance your outreach between Facebook, Twitter and Instagram, and there’s no need to post the exact same thing on all three platforms. Be dynamic and change it up.

Engage and inform Do not annoy by posting the same information over and over, or posting items unrelated to dance.

Avoid generic photos of little dancers in pink tutus Your audience recognizes a stock photo when they see one. It’s not about polish, but authenticity. Personalize your posts, and don’t be afraid to celebrate what’s going on within your studio’s walls. Post photos of your actual classes and studio life.

Boost your message Got a new class? You can pay a small fee on Facebook and boost that post to get it seen by a wider group of people.

Target your reach Create targeted Facebook ads by age range of children and income level of parents who live within a certain mile radius of your studio. Facebook has a handy help section to walk you through the process.

Private Pages You can create a private Facebook page for each group in your studio, such as for junior and senior competition teams, parents of small children and so on. This way, updates on rehearsals or costumes go directly to the dancers or parents who need to see them.

Videos We all know that people click on posts with photos, so why not have the dancers in motion, too? Keep your video under three minutes. And they don’t have to be videos of your students—there are wonderful inspirational videos out there that will lift your dancers’ spirits in a minute.

#Hashtags The concept was initiated by the Twitter community but is useful now across platforms. Create a hashtag for your studio while at a competition or an event, for example #StudioXNYCDA, as a way for everyone to keep updated in real time. It’s also a way for those not attending to follow your progress and success. —Nancy Wozny

For more advice about studio management, subscribe here and receive the May issue.

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Dance Teachers Trending
Photo by Mitchell Button, courtesy of the artist

Dusty Button prefers music with a range. "There needs to be a beginning, a climax and a strong ending. Like a movie," she says. The award-winning dancer, who joined American Ballet Theatre's second company, ABT II, at 18, has always been drawn to lyric-free tracks filled with dynamic phrasing, rhythms and composition. "Whether it's the violin, piano or cello, instrumental music gives me more inspiration. I want the dancers and the audience to feel something new," she adds.

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Studio Success with Just for Kix
Courtesy Just for Kix

As a teacher or studio owner, customer service is a major part of the job. It's easy to dread the difficult sides of it, like being questioned or criticized by an unhappy parent. "In the early years, parent issues could have been the one thing that got me to give up teaching," says Cindy Clough, executive director of Just For Kix and a teacher and studio owner with over 43 years of experience. "Hang in there—it does get easier."

We asked Clough her top tips for dealing with difficult parents:

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Site Network

When the news broke that Prince George, currently third in line for the British throne, would be continuing ballet classes as part of his school curriculum this year, we were as excited as anyone. (OK, maybe more excited.)

This was not, it seems, a sentiment shared by "Good Morning America" host Lara Spencer.

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Sponsored by Dean College
Amanda Donahue, ATC, working with a student in her clinic in the Palladino School of Dance at Dean College. Courtesy Dean College

The Joan Phelps Palladino School of Dance at Dean College is one of just 10 college programs in the U.S. with a full-time athletic trainer devoted solely to its dancers. But what makes the school even more unique is that certified athletic trainer Amanda Donahue isn't just available to the students for appointments and backstage coverage—she's in the studio with them and collaborating with dance faculty to prevent injuries and build stronger dancers.

"Gone are the days when people would say, 'Don't go to the gym, you'll bulk up,'" says Kristina Berger, who teaches Horton and Hawkins technique as an assistant professor of dance. "We understand now that cross-training is actually vital, and how we've embraced that at Dean is extremely rare. For one thing, we're not sharing an athletic trainer with the football players, who require a totally different skillset." For another, she says, the faculty and Donahue are focused on giving students tools to prolong their careers.

After six years of this approach, here are the benefits they've seen:

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To Share With Students
Photo via Claudia Dean World on YouTube

Most parents start off pretty clueless when it comes to doing their dancer's hair. If you don't want your students coming in with elastic-wrapped bird's nests on their heads, you may want to give them some guidance. But who has time to teach each individual parent how to do their child's hair? Not you! So, we have a solution: YouTube hair tutorials.

These three classical hairdo vids are exactly what your dancers need to look fabulous and ready to work every time they step in your studio.

Enjoy!

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Sponsored by Alternative Balance
Courtesy Alternative Balance

As a dance teacher, you know more than anyone that things can go wrong—students blank on choreography onstage, costumes don't fit and dancers quit the competition team unexpectedly. Why not apply that same mindset to your status as an independent contractor at a studio or as a studio owner?

Insurance is there to give you peace of mind, even when the unexpected happens. (Especially since attorney fees can be expensive, even when you've done nothing wrong as a teacher.) Taking a preemptive approach to your career—insuring yourself—can save you money, time and stress in the long run.

We talked to expert Miriam Ball of Alternative Balance Professional Group about five scenarios in which having insurance would be key.

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Dance Teachers Trending
Roshe (center) teaching at Steps on Broadway in New York City. Photo by Jacob Hiss, courtesy of Roshe

Although Debbie Roshe's class doesn't demand perfect technique or mastering complicated tricks, her intricate musicality is what really challenges students. "Holding weird counts to obscure music is harder," she says of her Fosse-influenced jazz style, "but it's more interesting."

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To Share With Students
Via @madisongoodman_ on Instagram

Nationals season is behind us, but we just aren't quite over it yet. We've been thinking a lot about the freakishly talented winners of these competitions, and want to know a bit more about the people who got them to where they are. So, we asked three current national title holders to tell us the most powerful piece of advice their dance teacher ever gave them. What they have to say will melt your heart.

Way to go, dance teachers! Your'e doing amazing things for the rising generation!

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Sponsored by Turn It Up Dance Challenge
Courtesy Turn It Up

With back-to-back classes, early-morning stage calls and remembering to pack countless costume accessories, competition and convention weekends can feel like a whirlwind for even the most seasoned of studios. Take the advice of Turn It Up Dance Challenge master teachers Alex Wong and Maud Arnold and president Melissa Burns on how to make the experience feel meaningful and successful for your dancers:

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Studio Owners
Getty Images

Enrollment is an issue that plagues brand-new and veteran studio owners alike. Without a steady stream of revenue from new students coming through your doors, your studio won't survive—no matter how crisp your dancers' technique is or how well-produced your recitals are.

Enrollment—in biz speak, customer acquisition and retention—depends on your business' investment in marketing. How effectively you get the word out about your studio will directly influence the number of people who register. Successful businesses typically use certain tried-and-true marketing strategies to recruit and retain clients or customers. These four studio owners' tricks for kicking enrollment into high gear are modeled after classic marketing techniques.

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Sponsored by The Studio Director

As a studio owner, you're probably pretty used to juggling. Running a business is demanding, with new questions and challenges pulling your attention in a million different directions each day.

But there's a solution that could be saving you time and money (and sanity!). Studio management systems are easy-to-use software programs designed for the particular needs of studio owners, offering tools like billing, enrollment, inventory and emails, all in one place. The right studio management system can help you handle the day-to-day tasks that bog you down as a business owner, leaving you more time for the most important work—like connecting with students and planning creative curriculums for them. Plus, these systems can keep you from spending extra money on hiring multiple specialists or using multiple platforms to meet your administrative needs.

So how do you make sure you're choosing a studio management system that offers the same quality that your studio does? We talked to The Studio Director—whose studio management system provides a whole host of streamlined features—about the must-haves for any system, and the bonuses that make an excellent product stand out:

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