In our May issue, we share best practices for studio management. DT spoke with several savvy owners to get their takes on topics—like social media know-how—that will streamline your operation and free you up to focus on teaching dance.
Diversify Everyone is on social media these days, but not always on the same platforms. (Younger people love Instagram.) Balance your outreach between Facebook, Twitter and Instagram, and there’s no need to post the exact same thing on all three platforms. Be dynamic and change it up.
Engage and inform Do not annoy by posting the same information over and over, or posting items unrelated to dance.
Avoid generic photos of little dancers in pink tutus Your audience recognizes a stock photo when they see one. It’s not about polish, but authenticity. Personalize your posts, and don’t be afraid to celebrate what’s going on within your studio’s walls. Post photos of your actual classes and studio life.
Boost your message Got a new class? You can pay a small fee on Facebook and boost that post to get it seen by a wider group of people.
Target your reach Create targeted Facebook ads by age range of children and income level of parents who live within a certain mile radius of your studio. Facebook has a handy help section to walk you through the process.
Private Pages You can create a private Facebook page for each group in your studio, such as for junior and senior competition teams, parents of small children and so on. This way, updates on rehearsals or costumes go directly to the dancers or parents who need to see them.
Videos We all know that people click on posts with photos, so why not have the dancers in motion, too? Keep your video under three minutes. And they don’t have to be videos of your students—there are wonderful inspirational videos out there that will lift your dancers’ spirits in a minute.
#Hashtags The concept was initiated by the Twitter community but is useful now across platforms. Create a hashtag for your studio while at a competition or an event, for example #StudioXNYCDA, as a way for everyone to keep updated in real time. It’s also a way for those not attending to follow your progress and success. —Nancy Wozny
For more advice about studio management, subscribe here and receive the May issue.