It could be argued that half the battle of owning a dance studio is getting people to follow the rules. To ensure your business will run like a well-oiled machine, it helps to have clear expectations in place for students and their families—and, most important, to make sure everyone knows them from day one. Of course, every school is unique, and behavior that may be acceptable to you might be out of the question for someone else. "There are so many studios out there," says Dana McGuire, a studio co-owner in North Kansas City, Missouri. "Know and stand by what you're about." Here, four seasoned studio directors discuss the issues they consider non-negotiable.
When it comes to teaching dance, teachers often find themselves wishing they had 10 more minutes to fit in that final grand jeté sequence across the floor or the last 16 counts of the hip-hop combination they prepared. In a K–12 environment, a time crunch is even more likely. Between increasingly limited slots for arts electives and the challenges of navigating a block schedule, time is a precious commodity. Here, three seasoned K–12 educators share their strategies for making every minute count.
Did you see our story on three former owners who found the right successors for their studios? Here's another owner with a successful transition story.
After nearly two decades of ownership, Beverly Spell decided to sell her Lafayette, Louisiana–based school, because the licensing of her curriculum for creative movement and beginning ballet was demanding more of her time and travel. "You can be an absent owner," says Spell, "but I didn't want to be." Last August, she sold The Ballet Studio to faculty member Brie Castro. "We offered her a down payment with four-year owner financing," says Spell. She says it's been surprisingly easy to let go of the responsibility. Well, except for one small thing: "We always have fresh flowers at the studio," she says, "and I still tend to pull out the dead ones when I go in."
Do you have new preschool students enrolling in a second wave of enrollment this month?
For students under the age of five, the first day of dance class can be exciting and full of anxiety for both the parent and the child. Teachers want to set the stage for an easy, happy, and memorable first day of dance. The following methods may seem simple, but you have to remember that even the smallest details can throw off a three-year-old.
A new year calls for a new approach to your training. As you make your resolutions for 2018, think about the corrections you hear most often. Now is the perfect time to address these issues and set realistic goals to fix them. Not sure what to tackle first? These seven resolutions master teachers wish you'd make will help you start the year off on the right foot.
What studio owner wants to spend time thinking about the worst that can happen? Yet as the dance studio business continues to expand, the number of dance studio–related scandals seems to grow in proportion: Sexual abuse allegations make headlines, copycat studios pop up around the corner and "borrowed" choreography winds up onstage at the next competition. Thinking through a crisis management plan ahead of time and adopting wise risk-reduction strategies will help protect the hard-earned success you've achieved. Read on for three studio scenarios and the steps to appropriately deal with them and prevent them from happening at all.
How's business? Are you slowing down, holding your own, or growing? The first step in facing tight economic times is not to panic. Many bankers, real estate experts and business forecasters are saying that our greatest problem is fear. The more fearful you are, the worse the future looks. Instead, ask the question: How will I manage and grow my studio during the next 12–24 months?