Q: I have a 15-year-old studio with 300 students in an area saturated with other studios. Several of these studios have started offering extreme discounts ("Take two classes, and the third is free," "Boys dance free!"). Financially, I can't compete with these prices—my overhead is just too much. What should I do?


A: This has been a big problem in our area, too. Studios competing for recreational dancers seem to be offering outrageous deals to get kids through their doors. Unfortunately, I feel this is at a great cost to the students' dance training. Classes are overcrowded and taught by inexperienced student teachers. It's not what the next generation of young dancers deserves. I always say: If someone's giving you something for next to nothing, it's probably worth next to nothing.

My faculty members are fully certified and accredited dance teachers, and they are paid very well. I can't afford to discount my classes to compete with these studios. Instead, my advertising lets parents know that by coming to our studio, their children will be taught by experienced dance educators and receive quality dance training. By making clear that their children will train with experts, I'm letting them know that they'll get what they pay for.

You could also revamp your own discounts in a way that makes sense financially and demographically for your studio. For example: In the past few years, we've noticed a decline in the number of boys enrolling, so this year we offered discounted classes for our recreational male dancers. We've now tripled our recreational male dancer enrollment.

Joanne Chapman is the owner of the award-winning Joanne Chapman School of Dance in Brampton, Ontario.

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Most dancers are taught from a young age that no matter what happens onstage, the show must go on! Costume rips? Don't stop dancing. Forget the choreography? Don't stop dancing. Fall down? Get back up, but for the love of all things holy, don't stop dancing!

Anna White, teacher and studio director at Melinda Leigh Performing Arts Center in Mobile, Alabama, breaks down how she conveys this message to her students.

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This month's winner is a lyrical piece to "Wounded Animal" by Mary Lambert, performed at the Turn It Up Dance Challenge. Before setting the movement, Ashley Zelano, choreographer and artistic director at the Fierce Dance Academy in New Castle, Delaware, took a cautious approach with the 11 teenage dancers. The song describes the despair felt in a relationship where one party can't fully commit. But she understood that her teenage students might not relate to what inspires her as an adult.

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Teachers & Role Models
Photo by Nathalie Van Empel, courtesy of BYU CFAC

It's been a good month for choreographer and teacher Nick Palmquist. While he's been on DT's radar for quite some time, he burst onto the social-media scene in late November when the biggest professional ballet stars in the country participated in the #nickpalmquistchallenge. Prompted by Palmquist's choreography, stars from Marcelo Gomes to Stella Abrera were digging into the sultry stylized movement of the Steps on Broadway commercial jazz teacher, and sharing it on social media. He now has 38.4K followers and counting.

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Photo by Keren Kraizer, courtesy of Assaf

As a child—with no formal dance training—Roy Assaf knew the transformative power of an audience. Starting from the age of 5, he would prepare dances for family gatherings. "I remember that all the guests would form a circle around me," he says, "and I would execute what I had prepared for that event." Now, as one of the most exciting and wholly original choreographic voices today, Assaf has harnessed that ability to transfix onlookers by creating straight-from-the-gut, highly physical dances that intimate complex inner narratives. The bodies in his Israel-based company weave, rebound, change direction, pant heavily and always move with purpose.

His newest work premiered December 6–10 in New York City. This time, instead of choreographing on his core company of a handful of dancers, he created a work on all 24 of the Juilliard third-year dancers.

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Q: I'm looking to hire new instructors. How can I create a competitive job listing?

A: We've found the best way to attract qualified applicants for teaching positions at our studio is to be as specific as possible with our expectations, while communicating what makes our studio a great place to work.

Here's an example of a job description we've used when seeking teachers:

Lead Dance Instructor: Tap/Jazz/Contemporary; Choreography for Dance Teams.

Kathy Blake Dance Studios is seeking new instructors to join our faculty. Our performing arts school, located in the Souhegan Valley of New Hampshire, has an emphasis on excellence and love for the art of dance, with a student base aged 2 to adult. We pride ourselves on paying our teachers well, offering a professionally managed front office and fostering a sense of teamwork and collaboration among our staff.

We have an immediate opening for a dance instructor whose specialty is teaching intermediate to advanced tap, jazz and/or contemporary, as well as choreographing for competitive dance teams. We are seeking a creative, forward-thinking teacher who brings out the best in dancers. Schedule of 5 to 10-plus classes a week, based on availability. Position begins in August (or sooner, based on teacher availability). The school year runs from September through June. Pay is competitive and commensurate with experience and credentials.

Interested instructors: Please e-mail or reply to this ad with a current resumé and phone number, as well as what you love about teaching and what matters most to you in working for a dance studio.

Can't teach on our regular schedule? Please let us know if you'd like to be considered for our guest-artist master-class events.

Kathy Blake (Kathy Blake Dance Studios in Amherst, New Hampshire) and Suzanne Blake Gerety co-founded DanceStudioOwner.com.

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These four holiday dance videos are the break you need from the madness of the season. You'll laugh. You'll cry. You'll be recharged enough to dive back into another night of Nutcracker performances. (Yikes—hang in there guys!) Check 'em out, and share your favorite funny holiday dance videos with us on our Facebook page.

XOXO

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