Studio Owners
The Variations Dance Studio seniors at their send-off. Photo courtesy of Stacy Young

The cancellations of end-of-year recitals and competitions have been disappointing to teachers, studio owners, students and parents alike.

But for high school seniors, who are likely missing their final opportunity to dance with their studio family—and dealing with the cancellations of other milestone events like graduations and proms—it's a particularly heartbreaking time.

As studios throughout the country deal with the uncertainty of gradual reopenings, many are finding safe, creative ways to give their seniors the recognition they deserve.

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Before COVID-19, dance studios varied widely in their use of technology.

Some were using highly sophisticated studio management systems—and some were still relying on good-old-fashioned paper trails.

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Q: How do I stand out on social media if all the other dance studios seem to say the same things I do?
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From mid-March into early April, dance communities around the world experienced a seismic shift as performance seasons were cancelled, training programs were suspended and physical contact outside one's home was mandated unsafe. As dancers, we are taught to problem solve in real-time, so it came as no surprise when streamed performances and classes began popping up almost immediately. Dance Magazine asked six voices from our national dance community to share their thoughts regarding the swift distribution of online content. What are the implications of sharing our art form for a fee versus free, especially during a time when dancer are struggling financially?

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Studio Owners
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When Genevieve Weeks opened her children's dance studio, Tutu School, in San Francisco in 2008, she quickly figured out that she'd hit on something good. "By 2009, I'd opened a second location, and that one also did quite well," says Weeks. "I realized that this studio could thrive in a lot of communities." At the same time, she says, the reality of opening more locations was sinking in: "It'd be double the payroll, double the rent," she remembers thinking. That's when she started to explore franchising.
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