Studio Owners
Talent Factory dancers performed The Clarity of Being Alive by Tara Iacobucci for NYCDA Foundation. Photo by Chris Coates-Mitchell, courtesy of NYCDA

Talk about being close: Dana and Hugo Adames have been together 18 years and have two kids who love to dance—and the couple owns The Talent Factory Performing Arts Centre, with two locations, 550 students and a third site in the works. Dana, artistic director, and Hugo, general manager, have a method for how they handle everything from parenting to business decisions: "We work as partners. We look at the pros and cons together before making any decisions," Dana says. "We have a mutual respect for each other and really talk about everything, all the time."

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Studio Owners
Getty Images

Plan Ahead Marketing Idea: Boost Boys' Class Enrollment

How many little (or big) brothers are going to fall in love with dance once they decide to join in or watch an older sibling take virtual class? Strategize now how you're going to get those cuties into the physical classroom!

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Studio Owners
Photo courtesy of Academy for the Performing Arts

Between forced business closures and general fear of contracting the virus, some consumers have begun to ask for refunds of services that cannot be rendered or goods that cannot be delivered. In some cases, some of your customers may be submitting chargebacks on payments already made as a way to obtain their money back without having to contact you directly.

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Teaching Tips
Photo courtesy of the Academy for the Performing Arts

“Keeping agile" has taken on a whole new meaning for every studio owner and dance instructor since the COVID-19 pandemic temporarily shuttered studio doors for safety's sake in March. Now is the time to show parents how you bring normalcy and positivity to their children's lives so you can retain tuition revenue until your doors reopen for business as usual.

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Photo by Jerome Capasso, courtesy of Man in Motion

Finding a male dance instructor who isn't booked solid can be a challenge, which is why a New York City dance educator was inspired to start a network of male dance professionals in 2012. Since then, he's tripled his roster of teachers and is actively hiring.

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Studio Owners
Thinkstock

It's a question that often pops up online in dance teacher forums where studio owners look for creative ways to save money. It may sound tempting to try shower pan lining as vinyl flooring—it's PVC, just like marley, right? Unfortunately, it's not that simple—PVC products are not all created equal.

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News
Calpulli Mexican Dance Company. Photo by Michael Palma, courtesy of Dance/NYC

What makes a dance performance "traditional," "cultural" or "ethnic"? What if that dance or dance style is so deeply intertwined within a family or community's life, they don't see it as a "dance," a "dance form" or even as "art"?

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News
Misty Copeland with partner Joseph Gordon and Festival director Damian Woetzel. Photo courtesy of Vail Dance Festival

Vail Dance Festival's 2018 season begins this month, and the program is designed to give dancers and musicians the opportunity to experiment in new forms and with new partners. "For the 30th-anniversary season, there is a special obligation to present the essence of who we are as a festival," director Damian Woetzel says. "In that spirit, we have even more new work being developed, even more collaboration and even more new companies taking the stages in our communities."

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