Who doesn't love a good digital dust-up? High-profile Twitter beefs, Facebook feuds and Instagram grudge matches have evolved into a form of entertainment in their own right. But what about when it's your studio mixing it up with the competition online?
With many dance businesses facing what can seem like existential threats in this pandemic economy, studio owners can feel defensive and afraid, and emotions can run high. Sure, pointed exchanges can feel good—and even get you views, shares and comments. But it's not smart business, experts advise, and it can damage your studio's reputation.
"If it's not something you'd want written in the sky," warns Maria Montanez, a dancewear-manufacturing veteran who runs the dance-business consultancy Other Space Innovation with Susie Riefenhauser, "don't post it online. Is what you're posting how you want your business to be perceived?"