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Q: How do I stand out on social media if all the other dance studios seem to say the same things I do?
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Studio Owners
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Plan Ahead Marketing Idea: Boost Boys' Class Enrollment

How many little (or big) brothers are going to fall in love with dance once they decide to join in or watch an older sibling take virtual class? Strategize now how you're going to get those cuties into the physical classroom!

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Studio Owners
Photo courtesy of Academy for the Performing Arts

Between forced business closures and general fear of contracting the virus, some consumers have begun to ask for refunds of services that cannot be rendered or goods that cannot be delivered. In some cases, some of your customers may be submitting chargebacks on payments already made as a way to obtain their money back without having to contact you directly.

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Teaching Tips
Photo courtesy of the Academy for the Performing Arts

“Keeping agile" has taken on a whole new meaning for every studio owner and dance instructor since the COVID-19 pandemic temporarily shuttered studio doors for safety's sake in March. Now is the time to show parents how you bring normalcy and positivity to their children's lives so you can retain tuition revenue until your doors reopen for business as usual.

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Q: We always seem to lose the most students after our recitals. How do I prevent post-show fallout?

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Studio Owners
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It's easy to characterize parents as the perpetual thorn in the side of studio owners—they can be demanding, and annoyingly free with their opinions on dance education. But they're also your customers. They deserve not just excellent customer service but an exceptional customer experience, says Annette Franz, head of a customer-experience strategy firm. "What's the difference?" you might ask. "I define customer experience as the sum of all the interactions that a customer has with a brand over the life of their relationship with that brand—plus the feelings, emotions and perceptions about these interactions. Customer service is just one of those interactions," says Franz, author of Cus-tomer Understanding: Three Ways to Put the "Customer" in Customer Expe-rience (and at the Heart of the Business).

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Teaching Tips
"The Greatest Show on Earth." Photo by Brenda Rueb, courtesy of Vona Dance

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

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Teaching Tips
From "Boston—Our City." Photo by Rachel Hassinger, courtesy of BalletRox

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

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