Dance Teacher Tips
JP Tenuta with Monika Knickrehm in a Level 6 class at The Academy of Movement and Music. Photo by Mike Dutka, courtesy of The AMM

The culture of your dance studio should be a major consideration when it comes to hiring new instructors. After all, teaching experience isn't the only thing that matters! You'll also want to make sure an interviewee fits with your overall philosophy when it comes to interacting with students (and parents!) and teaching dance. Here are some great tips that can help you find the right match.

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Studio Owners
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Dance teachers aren't dummies. As in every other industry, the importance of social media for growing a business is not lost on any of us. It's in knowing exactly how to use it effectively that's the challenge. For a group of artists who work within the confines of centuries-old techniques, it's no wonder we start shaking in our boots the second we hear words like "algorithm" and "digital strategy." What's more, the Wild West of Instagram, Twitter and Facebook is constantly changing. How are any of us supposed to feel like we have a handle on things?

Don't worry—we've got you covered. We caught up with an expert, Brigham Young University School of Communications faculty member Adam Durfee. Named Social Media Innovator of the Year for 2019 by The Social Shake-Up conference, he's spilling on the do's and don'ts that will make all the difference in engaging your audience and growing your dance studio business.

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Dance Teacher Tips
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Do you have new preschool students enrolling in your upcoming dance year? These tiny dancers just beginning their movement journey are poised to become part of your studio community for the next decade or more.

Keep in mind that dance class may be one of the first times a child under age 5 has been separated from their parents. Dance class can be exciting and full of anxiety for both the parent and the child. As their first teacher, you need to set the stage for an easy, happy and memorable first experience. Here's how—with four studio rules for parents—to create an environment where preschoolers can thrive.

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Studio Owners

Jacki Ford recently wrapped up the first year of her new studio, District Dance NYC, a new dance training program for kids ages 3–10 in the Financial District of Manhattan.

Starting a studio at any location in the country is a major undertaking, but taking it on in New York City contains a whole other level of complexity. We sat down with the former Rockette and Pace faculty member in commercial dance to get the inside scoop on how she's done it, and what her plans are for the future of DiDa NYC.

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Studio Owners
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Accountant Jessica Scheitler, founder of Financial Groove, has noticed a recent trend. More and more of her dance-studio-owner clients are being audited because of the way they classify faculty and staff—whether as employees or contractors. "I had four or five audits come in at the same time, all from different states," she says. "That tells me something's going on."

Studio owners tend to first hire faculty as contractors, Scheitler notes, since that's the easiest route. "You cut someone a check, and you don't have to take taxes out," she explains. "But as studios grow, most teachers and staff end up qualifying to be employees in the eyes of the government. And if you're audited and the IRS finds that your staff should be paid as employees, they'll assess back taxes—and interest."

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Studio Owners
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We all know that we need to include agreements in our contracts that address tuition, billing and changing or dropping classes, but what about the nitty-gritty details you may not have considered? You don't want to get caught off-guard by a lawsuit or uncooperative parent simply because you didn't cover your bases.

To help you stay on top of things, here are three important things you should put in your studio contract.

You're welcome!

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Studio Owners
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Q: I'm trying to think of ways to maximize studio space and revenue during the summer. What has worked for you?

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Studio Owners
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If you're not prepared, studio picture day can be a real headache. But, if done right, it can provide you with gorgeous photos that will make your students and parents happy, while simultaneously providing you with marketing content you will be able to use for years to come.

Here are five tips that will help you pull off the day without a hitch.

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