"The Greatest Show on Earth." Photo by Brenda Rueb, courtesy of Vona Dance
Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.
JP Tenuta with Monika Knickrehm in a Level 6 class at The Academy of Movement and Music. Photo by Mike Dutka, courtesy of The AMM
The culture of your dance studio should be a major consideration when it comes to hiring new instructors. After all, teaching experience isn't the only thing that matters! You'll also want to make sure an interviewee fits with your overall philosophy when it comes to interacting with students (and parents!) and teaching dance. Here are some great tips that can help you find the right match.
Dance teachers aren't dummies. As in every other industry, the importance of social media for growing a business is not lost on any of us. It's in knowing exactlyhow to use it effectively that's the challenge. For a group of artists who work within the confines of centuries-old techniques, it's no wonder we start shaking in our boots the second we hear words like "algorithm" and "digital strategy." What's more, the Wild West of Instagram, Twitter and Facebook is constantly changing. How are any of us supposed to feel like we have a handle on things?
Don't worry—we've got you covered. We caught up with an expert, Brigham Young University School of Communications faculty member Adam Durfee. Named Social Media Innovator of the Year for 2019 by The Social Shake-Up conference, he's spilling on the do's and don'ts that will make all the difference in engaging your audience and growing your dance studio business.
Q: Our recitals are too long when we have both competition and recreational dancers performing, so I'm considering having two separate performances. Do you have any advice on how to do this without creating drama?
Do you have new preschool students enrolling in your upcoming dance year? These tiny dancers just beginning their movement journey are poised to become part of your studio community for the next decade or more.
Keep in mind that dance class may be one of the first times a child under age 5 has been separated from their parents. Dance class can be exciting and full of anxiety for both the parent and the child. As their first teacher, you need to set the stage for an easy, happy and memorable first experience. Here's how—with four studio rules for parents—to create an environment where preschoolers can thrive.
Dance studios everywhere are looking for new ways to support the latest generation of dancers and dance parents. These Generation Z-ers and millennials need a little extra to hold their attention and keep them coming back to dance class year in and year out.
Aside from strengthening their technique, imbuing their hearts with a passion for dance and helping them cultivate lifelong friendships, here are three small things your studio can do to make these youthful clients happy!