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Q: How do I stand out on social media if all the other dance studios seem to say the same things I do?
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Studio Owners
Photo courtesy of Academy for the Performing Arts

Between forced business closures and general fear of contracting the virus, some consumers have begun to ask for refunds of services that cannot be rendered or goods that cannot be delivered. In some cases, some of your customers may be submitting chargebacks on payments already made as a way to obtain their money back without having to contact you directly.

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Teaching Tips
Photo courtesy of the Academy for the Performing Arts

“Keeping agile" has taken on a whole new meaning for every studio owner and dance instructor since the COVID-19 pandemic temporarily shuttered studio doors for safety's sake in March. Now is the time to show parents how you bring normalcy and positivity to their children's lives so you can retain tuition revenue until your doors reopen for business as usual.

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Studio Owners
Misty Lown delivers a seminar in Austin. Photo courtesy of More Than Just Great Dancing

Business leader Misty Lown convened (remotely) more than 700 dance studio owners to create an action plan in response to COVID-19 studio closures. ICYMI, here are the takeaways:

  • Studios can deliver value to customers with online content.
  • Owners can preserve enrollment with caring communication.
  • The federal stimulus package is a strong short-term safety net.
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Q: We always seem to lose the most students after our recitals. How do I prevent post-show fallout?

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Studio Owners
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Q: What tips do you have for beginning studio owners on recruiting students? I'm just starting out and am not sure where to begin.

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Studio Owners
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It's easy to characterize parents as the perpetual thorn in the side of studio owners—they can be demanding, and annoyingly free with their opinions on dance education. But they're also your customers. They deserve not just excellent customer service but an exceptional customer experience, says Annette Franz, head of a customer-experience strategy firm. "What's the difference?" you might ask. "I define customer experience as the sum of all the interactions that a customer has with a brand over the life of their relationship with that brand—plus the feelings, emotions and perceptions about these interactions. Customer service is just one of those interactions," says Franz, author of Cus-tomer Understanding: Three Ways to Put the "Customer" in Customer Expe-rience (and at the Heart of the Business).

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Teaching Tips
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Q: I'm having such a love-hate relationship with mirrors right now. They can be distracting, as well as cause emotional distress for my students. At the same time, they're a really useful tool. I know some teachers remove theirs altogether. Is this something you recommend?

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