Dance Business Weekly
On Instagram, Bellissimo Dance Boutique branded its black dancewear as "so far beyond basic, you'll be doing the happy dance." Photo courtesy of Bellissimo

Use these strategies to brand and sell your store's collection of dancers' and studios' must-haves.

Fashion dancewear (with its frequent refresh) and pointe shoes will undeniably capture the most excitement and attention in a dancewear store—and probably be the price leaders. Basics—the dress-code leotards, tights and slippers that customers buy repeatedly—can easily be taken for granted. Yet they can play a key role in your business' success. Here's why:

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Just for fun
When you see these sale prices, you'll jump for joy too. (via @covalentactivewear on Instagram)

Every so often, the e-retail gods conspire to save us from that weekly terror known as *~Monday~*. Today marks another one of those rare and precious moments.

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Editor's List: The Goods
When you see these sale prices, you'll jump for joy too. (via @covalentactivewear on Instagram)

Every so often, the e-retail gods conspire to save us from that weekly terror known as *~Monday~*. Today marks another one of those rare and precious moments.

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via capezio.com

As of today, there are only 13 nights until the spoOoOokiest evening of the year—and just 1 week left, if you're planning to dress up over Halloweekend. Do you have your costume(s) yet?

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Just for fun
Photo via capezio.com

As of today, there are only 13 nights until the spoOoOokiest evening of the year—and just 1 week left, if you're planning to dress up over Halloweekend. Do you have your costume(s) yet?

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Editor's List: The Goods
Dance Theatre of Harlem's Alison Stroming in a Capezio leotard (via capezio.com)

There's a change in the air these past few weeks—is it fall? Not quite yet. More importantly, it's PUMPKIN SPICE SEASON. And now, the quintessentially autumnal flavor isn't just for lattes anymore. Dancewear companies are picking up on the trend, offering more and more pieces in rich, sweet orange shades. Behold, eight of our favorite pumpkin spice-inspired pieces for your dancing enjoyment.

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Editor's List: The Goods
via @discountdance on Instagram

"Ballet pink" tights and palest-pink slippers. "Nude" fabrics that match only the lightest of skin tones. Unfortunately, many dancewear staples have historically been available only in a single "flesh tone" that tended to exclude non-Caucasian dancers.

Thankfully, in recent years dancewear companies have begun to respond to this issue, offering more varied shades of tights, pointe shoes, body tights, etc. (One former Knicks City Dancer even made inclusiveness the foundation of her business model.) Now, you can also get foundation garments that suit your unique skin tone with the new Mariia True Bare Collection.

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