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Q: How do I stand out on social media if all the other dance studios seem to say the same things I do?
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Studio Owners
Photo courtesy of Academy for the Performing Arts

Between forced business closures and general fear of contracting the virus, some consumers have begun to ask for refunds of services that cannot be rendered or goods that cannot be delivered. In some cases, some of your customers may be submitting chargebacks on payments already made as a way to obtain their money back without having to contact you directly.

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Studio Owners
Photo courtesy of Misty Lown

Please join us for a Virtual Town Hall with Misty Lown, owner of More Than Just Great Dancing, an affiliation of 300 studios worldwide, and Youth Protection Advocates in Dance. She's also a dance studio owner of 23 years.

Register here to join the call for Monday, March 30, at 1 pm CST (2 pm, EDT).

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News
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Dancers are resilient by nature. As our community responds to COVID-19, that spirit is being tested. Dance Teacher acknowledges the tremendous challenges you face for your teaching practice and for your schools as you bring your offerings online, and the resulting financial impact on your businesses.

Perhaps we can take hope from the knowledge of how we've managed adversity in the past. I'm thinking of the dance community in New Orleans after Hurricane Katrina. I'm thinking of 9/11 and how that changed the world. I'm thinking of the courageous Jarrah Myles who kept her students safe when the Paradise wildfire destroyed their homes. I'm thinking of Jana Monson who rebuilt her studio after a devastating fire. I'm thinking of Gina Gibney who stepped in to save space for dance in New York City when the beloved Dance New Amsterdam closed.

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Q: We always seem to lose the most students after our recitals. How do I prevent post-show fallout?

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Studio Owners
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Q: What tips do you have for beginning studio owners on recruiting students? I'm just starting out and am not sure where to begin.

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Teaching Tips
"The Greatest Show on Earth." Photo by Brenda Rueb, courtesy of Vona Dance

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

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Teaching Tips
From Coppélia. Photo by Toshi Oga, courtesy of MOGA

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

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