Dance Business Weekly
On Instagram, Bellissimo Dance Boutique branded its black dancewear as "so far beyond basic, you'll be doing the happy dance." Photo courtesy of Bellissimo

Use these strategies to brand and sell your store's collection of dancers' and studios' must-haves.

Fashion dancewear (with its frequent refresh) and pointe shoes will undeniably capture the most excitement and attention in a dancewear store—and probably be the price leaders. Basics—the dress-code leotards, tights and slippers that customers buy repeatedly—can easily be taken for granted. Yet they can play a key role in your business' success. Here's why:

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Looking for your next audition shoe? Shot at and in collaboration with Broadway Dance Center, Só Dança has launched a new collection of shoes working with some pretty famous faces of the musical theater world! Offered in two different styles and either 2.5" or 3" heels, top industry professionals are loving how versatile and supportive these shoes are! Pro tip: The heel is centered under the body so you can feel confident and stable!

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