Use these strategies to brand and sell your store's collection of dancers' and studios' must-haves.
Fashion dancewear (with its frequent refresh) and pointe shoes will undeniably capture the most excitement and attention in a dancewear store—and probably be the price leaders. Basics—the dress-code leotards, tights and slippers that customers buy repeatedly—can easily be taken for granted. Yet they can play a key role in your business' success. Here's why: