Tag: covid-19

6 Steps to Repair Your Studio or Store’s Business Reputation

Even the shiniest business reputation has been dulled and dented by the disruptions of the pandemic. But your reputation is a crucial business asset, and it pays to know that you can repair it—and keep improving it. Your reputation is the lifeblood of your dance business, and every day—one customer, one client at a time—you work hard […]

5 Ways Dance Studio Clients Have Changed Since COVID

Since the pandemic emerged, your customers have had to adapt over and over again. Here’s what to know about how they’ve changed—and how to meet their new needs. The pandemic has had an outsized impact on dance and business. Through lockdowns, cancellations, vaccinations and transformations, everyone in the dance industry has been affected—including your customers.  […]

Keep Your Talent: How Managers of Dance Businesses Can Combat “The Great Resignation”

If you’re a dance studio owner, you may have started to breathe a little easier lately as operations have stabilized after almost two years of pandemic upheaval. So news of “The Great Resignation” is disconcerting. More than 19 million workers (and counting) have quit their jobs since April 2021, according to McKinsey & Company, and […]

What Dancers Can Do to Help Keep Studios in Business Right Now

With the pandemic raging on, dance studios have had to get creative to stay open. Some are hosting virtual classes, others are setting up outdoor workshops, many are offering a hybrid of online and in-person classes. But their efforts to save their businesses hinge on their local dance communities. Without support from their students, many […]

This New "Nutcracker" Competition Wants Your Dance Studio to be Part of a Virtual Collaboration

Despite worldwide theater closures, the Universal Ballet Competition is keeping The Nutcracker tradition alive in 2020 with an online international competition. The event culminates in a streamed, full-length video of The Virtual Nutcracker consisting of winning entries on December 19. The competition is calling on studios, as well as dancers of all ages and levels, […]

Hey, Studio Owners: Now’s the Time to Overhaul Your Floor-Cleaning Protocol

The current pandemic has studio owners everywhere rethinking business as usual. One dirty little secret that’s been exposed? Before COVID-19, many of us weren’t giving our floors nearly enough attention. As Derryl Yeager, founder and artistic director of Odyssey Dance Theatre in Draper, UT, says, “A lot of times, the floor wouldn’t be deep-cleaned more […]

CLI’s Studio Partnership Program Is Boosting Studios During the Pandemic—and Beyond

In the “new normal” of dance training shaped by the COVID-19 pandemic, one thing has become clear: Having a solid plan for virtual dance instruction is crucial to helping studios stay afloat. Luckily, CLI Studios has been leading the online dance education scene since 2014. And with its Studio Partnership Program, CLI has helped studios […]

How Quarantine Healed Me—and Made Me a Better Teacher

Every dance educator owns some version of this story. In the first two months of 2020, I managed to create and stage 80 minutes of choreography for the debut of my new troupe, Movement Headquarters Ballet Company. I also traveled to Colorado and Mississippi to judge for Youth America Grand Prix and Dance Teachers United. […]

Here Are Steps—and Phases From Dance/USA—to Guide You in Safely Reopening Your Dance Studio

Small businesses across the U.S. are keeping careful tabs on their states’ reopening schedules and making changes to their business models accordingly. As pandemic-related guidelines and timelines evolve, it’s important that you have a multilayered plan for the gradual reopening of your studio—one that prioritizes your dancers’ and staff’s health, reassures families that it’s safe […]