As well-trained as pre-professional students are, how many are ready to move into a company environment at 17 or 18 years old—and succeed? Runqiao Du, artistic director of the Kirov Academy of Ballet in Washington, DC, has seen many dancers struggle as apprentices and first-year corps members and notes that some don't make it beyond that. "Physically and mentally, they're just through," he says. That's why Du has instituted a weekly career development seminar to "prepare young dancers for their transition from a student mind-set to a professional mind-set," he says.
Dance teachers aren't dummies. As in every other industry, the importance of social media for growing a business is not lost on any of us. It's in knowing exactly how to use it effectively that's the challenge. For a group of artists who work within the confines of centuries-old techniques, it's no wonder we start shaking in our boots the second we hear words like "algorithm" and "digital strategy." What's more, the Wild West of Instagram, Twitter and Facebook is constantly changing. How are any of us supposed to feel like we have a handle on things?
Don't worry—we've got you covered. We caught up with an expert, Brigham Young University School of Communications faculty member Adam Durfee. Named Social Media Innovator of the Year for 2019 by The Social Shake-Up conference, he's spilling on the do's and don'ts that will make all the difference in engaging your audience and growing your dance studio business.