Dance Teachers Trending
Lythgoe at home in L.A. Photo by Rose Eichenbaum

Nigel Lythgoe makes it clear that he is not a dance teacher. The one time he was invited as a student to teach little kids, he scared the hell out of them. He was impersonating a jack-in-the-box, and when the kids approached, he jumped up and shrieked. "Three of the little girls ran off," says Lythgoe. "Two of them peed themselves, and I was never allowed to go near little kids or teach them again. That was my one experience as a dance teacher. And now they're giving me an award!"

But Lythgoe has done as much as anyone to draw America's consciousness to the art of dance. And that is, in a very pervasive, influential way, teaching.

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Studio Owners
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Facebook, Instagram, Snapchat, Twitter, Pinterest—we're in the age of social media. So how about harnessing that power and influence to reach new customers? "Social media is where people spend so much time now," says Janelle Warren Konowal, who relies heavily on social-media channels to promote her Nova Scotia–based school, Element Dance Studio. But changing trends and algorithms can make it harder than ever to reach your target audience. If your social-media marketing isn't returning the results you'd like, you may be making some of these common mistakes.

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