Few things are more powerful for promoting ballet performances than captivating trailers—especially in today's visually-focused, digitally-connected world.
We've rounded up some eye-catching ads from seasons past and present that not only make us wish we could have seen the show, but also stand alone as short films.
Bucharest National Opera's La Sylphide
Magnifying the scarf which—spoiler alert—brings about the ballet's tragic conclusion, this 2013 Bucharest National Opera's trailer turns that fateful fabric into a beautiful, deadly web. Its windswept movements form a dance of its own.