Sponsored by Akada Software

Will COVID-19 Change How Studios Use Technology Forever?

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Before COVID-19, dance studios varied widely in their use of technology.

Some were using highly sophisticated studio management systems—and some were still relying on good-old-fashioned paper trails.


But then everything changed—practically overnight—and studios across the country began using technology for everything from communicating with parents and students to teaching classes to handling day-to-day operations. Some were more prepared for this change than others, but for many, it's clear that the way they manage their studios will never be the same.

So how can studio owners take the technological tools and expertise they've developed during the pandemic—and apply them to make things run smoother during "normal" times? And how can technology help studios as they develop much-needed new revenue streams?

We'll be addressing these questions and more at "Studio Technology in the Age of COVID-19," a free webinar sponsored by Akada Software and co-hosted by Dance Business Weekly, this Thursday at 3 pm ET. Sign up here—and bring your questions on all things studio technology.

Teacher Voices
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In 2001, young Chanel, a determined, ambitious, fiery, headstrong teenager, was about to begin her sophomore year at LaGuardia High School of Music & Art and Performing Arts, also known as the highly acclaimed "Fame" school. I was a great student, a promising young dancer and well-liked by my teachers and my peers. On paper, everything seemed in order. In reality, this picture-perfect image was fractured. There was a crack that I've attempted to hide, cover up and bury for nearly 20 years.

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Nan Melville, courtesy Genn

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Charla Genn, a New York City–based coach and dance rehabilitation specialist who teaches company class for Dance Theatre of Harlem, American Ballet Theatre and Ballet Hispánico, says that this causes its own problems.

"Often when we tell dancers to go down, they physically push down, or think they have to plié more," she says. These are misconceptions that keep dancers from, among other things, jumping to their full potential.

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