Sponsored by The Studio Director

A Studio Management System Could Make Your Life Easier—Here's How to Choose the Right One

As a studio owner, you're probably pretty used to juggling. Running a business is demanding, with new questions and challenges pulling your attention in a million different directions each day.

But there's a solution that could be saving you time and money (and sanity!). Studio management systems are easy-to-use software programs designed for the particular needs of studio owners, offering tools like billing, enrollment, inventory and emails, all in one place. The right studio management system can help you handle the day-to-day tasks that bog you down as a business owner, leaving you more time for the most important work—like connecting with students and planning creative curriculums for them. Plus, these systems can keep you from spending extra money on hiring multiple specialists or using multiple platforms to meet your administrative needs.

So how do you make sure you're choosing a studio management system that offers the same quality that your studio does? We talked to The Studio Director—whose studio management system provides a whole host of streamlined features—about the must-haves for any system, and the bonuses that make an excellent product stand out:


Class Registration and Customer Management

People love to be able to book classes online, and this feature allows current and prospective students to do just that. They can look up your class schedule, enroll and pay online, as well as request a spot on the waitlist. The system can also help you chart attendance and keep track of the students who are active in the database.

Bonus: Google Search Integration

The Studio Director also offers Google search integration, which is a great way to fill spaces in your existing class offerings. This functionality allows new clients to easily sign up for trial or drop-in classes right from the search page—bringing them into the studio quickly and easily.

Cloud-Based Systems

Cloud-based studio management systems provide accessibility from anywhere there's an internet connection. The Studio Director's system is mobile-friendly and can be viewed on any smart device, computer, tablet or smartphone, allowing you the flexibility to keep your studio running smoothly from wherever you are. You don't need to worry about installing software updates, or losing students' information in the event of computer trouble either, because data is automatically backed up on the cloud.

Payment Acceptance

Your studio management software should be able to accept payments directly. This not only saves you money, but reduces the amount of time you spend collecting, tracking and reconciling payments. Being able to handle all of your billing needs in one place (whether for classes, events or merchandise) prevents you from accidentally duplicating or losing track of entries. And online payment is often the easiest for clients, too!

Bonus: Event and Costume Management

The Studio Director provides event and costume management, a unique capability that comes in particularly handy during recital season. With this feature, you can assign costumes to classes, store students' measurements, collect payment for costumes, and input your event timeline so that everything arrives in time for the performance.

Email Communication

Instead of dealing with a separate platform for email, you should be able to communicate with current and future clients through your studio management system. This allows you to write and send both individual and group messages, so you can keep prospective and current students up to date on your latest schedule updates and offerings. You can design email templates and schedule messages to automatically go out at certain times, or create messages for smaller subgroups (like specific classes, age groups, the dance team, etc.).

Bonus: Specialized Marketing Communication

When it comes to email marketing, you can do even more than you think. The Studio Director's system allows you to target your promotions or specials to certain customers. For instance, you might send seasonal specials to your frequent clients, and introductory offers to your new or prospective customers. This can help you drive more traffic to your site and studio, while also catering to the needs of different types of clients.

Getty Images

Q: Are there good sources to find replacement dance teachers? When I go through standard employment services, I get people who are not properly trained or lack experience.

Keep reading... Show less
Dancer Health
Courtesy of Susan Jaffe

Throughout Susan Jaffe's performance career at American Ballet Theatre, there was something special, even magical, about her dancing. Lauded as "America's quintessential American ballerina" by The New York Times, Jaffe has continued to shine in her postperformance career, most recently as the dean of dance at the University of North Carolina School of the Arts. She credits the "magic" to her meditation practice, which she began in the 1990s at the height of her career. We sat down with Jaffe to learn more about her practice and how it has helped her both on and off the stage.

Keep reading... Show less
Dance Teacher Tips
Getty Images

Reviewing a simple recording of your voice when you're teaching can help you hear how you sound to your students. Taking the time to play back your instructions, corrections and compliments throughout class will help you find any weak spots as well as recognize some of your strengths. It's a great technique to help you evaluate your instructional ability and make improvements, and pat yourself on the back for things you are doing well. Plus, it's super-easy to do!

Keep reading... Show less
Site Network
Including ballet competition standout Alina Taratorin (photo by Oliver Endahl, courtesy Taratorin)

Congratulations to the 39 talented dancers just named 2020 YoungArts award winners! This year's group of awardees includes several familiar faces from the competition scene.

Keep reading... Show less
To Share With Students
Photo by Brian Babineau, courtesy Burghardt

When Alicia Burghardt entered Dean College in Massachusetts as a freshman dance major, it hadn't occurred to her that the Boston Celtics had a dance team. A competition kid with aspirations for Broadway, Burghardt never imagined herself as an NBA dancer. But by the time she was finishing her senior year, she'd not only joined the Celtics Dancers, she was choreographing a number for a major playoff game. And after finishing her rookie year, surrounded on that TD Garden parquet floor by uproarious fans, she couldn't help but stay for another. "It's unbelievable performing for Boston fans," she says. "They're so loyal to their team. It could be third quarter, down 20 points, and they're still cheering."

Keep reading... Show less
Dance Teacher Tips
"The Greatest Show on Earth." Photo by Brenda Rueb, courtesy of Vona Dance

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

Keep reading... Show less
Dance Teachers Trending

"No formal training. No dance studio. No mentor," says Erik Saradpon about his beginnings in hip hop.

"I think that's why I'm especially tough on these guys, because I don't take the relationship for granted," he says, referring to his students. "I'm like a dad to them. I had a shortage of role models in my life. I wanted that so badly. I project that onto my kids."

Keep reading... Show less
Dance Teacher Tips
From Coppélia. Photo by Toshi Oga, courtesy of MOGA

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

Keep reading... Show less
Site Network
Nanette Grebe/Getty Images

Have you heard the story about the dancer who needed a double hip replacement…at age 16?

It's not an urban legend—just ask iconic choreographer Mia Michaels. In a video series about dance injuries, produced by Apolla Performance Footwear, Michaels tells the tale of a teenage comp kid who pushed so hard she ended up in surgery.

That dancer's harrowing story was one of the inspirations for the Bridge Dance Project. The new initiative—brainchild of Jan Dunn, co-director of Denver Dance Medicine Associates, and Kaycee Cope Jones, COO of Apolla—aims to connect members of the competition and commercial dance communities with dance science experts. While many academic and professional concert dancers have benefited from recent advances in dance medicine, that information hasn't made its way to most of the young students in convention ballrooms. And as the technical demands on those students increase, so does the number of injuries.

We talked to Dunn and Jones about how the Bridge Dance Project was born, the initiative's long-term goals, and why young competition and commercial dancers should make injury prevention a priority.

Keep reading... Show less
Dance Teacher Tips
Jessica Kubat (center) with her studio staff. Photo by Vincent Alongi, courtesy of Kubat

Jessica Kubat's path to becoming a studio owner wasn't typical or glamorous or the product of a family business, handed down. When she opened MJ's House of Dance in Lindenhurst, New York, this past summer, she had just turned 40, was a mom of three, and had worked at two different studios long-term. Over the last two and a half years, she'd painstakingly saved up $25,000 and had gone to the Small Business Development Center at a local college on Long Island for help creating her business plan. Her area was moderately saturated with studios, so she spent considerable time planning what would set her school apart—live musical accompaniment, for one—and hired a marketing director nine months before the business even opened. It was a methodical, careful approach—Kubat calls it "the old-fashioned way"—to opening a studio, and it's paid off: She started summer classes with 75 students and is well on her way to reaching her first-year enrollment goal of 250 dancers. "When I turned 40, I decided that it was time to do something bigger," says Kubat. "I always wanted to own a studio—it was just never financially available to me."

Keep reading... Show less
Dance Teacher Tips
From "Boston—Our City." Photo by Rachel Hassinger, courtesy of BalletRox

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

Keep reading... Show less
Studio Success with Just for Kix
Bill Johnson, Courtesy Just for Kix

Cindy Clough, executive director of Just For Kix, has been called the Queen of Fundraising by colleagues. A studio owner and high school dance coach with over four decades of experience, Clough is known for her smart and successful fundraising ideas.

Now, Just For Kix has created a new online tool to help everyone tackle their fundraising goals, whether you're raising money for uniforms, extra classes, or to cover the cost of travel for your dance team's next convention.

Clough shared a few of her best fundraising tips, including everything you need to know about the new tool:

Keep reading... Show less

mailbox

Get DanceTeacher in your inbox