Frederic M. Seegal has acquired DanceMedia, a suite of five respected publications (both print and digital) written for and by dancers, including the renowned Dance Magazine, which marks its 90th year of publication in 2017.

Seegal, Vice Chairman of Peter J. Solomon Company, has made his career advising major media, telecom and internet clients. He brings to DanceMedia a seasoned knowledge of and passion for the performing arts, having served as President of American Ballet Theatre’s Board of Trustees, and as trustee for New York City Center, San Francisco Symphony and San Francisco Opera. Currently, he is a trustee for Gallim Dance, based in New York.

“I’m very excited about the potential for growth represented by these highly respected publications and the tremendous content they’ve created over the years,” says Seegal. “These magazines have enjoyed exceptional stability during a time when there has been sweeping change in the publishing industry, as they have continued to be the authoritative voice for the entire dance world.”

“The DanceMedia publications deliver the most effective and highly targeted opportunities for the industry—in both print and online,” says Amy Cogan, Senior Vice President & Group Publisher. “Our reach is unsurpassed. This vote of confidence in our properties can only boost their effectiveness as we move into the future.”

In addition to Dance Magazine, which is regarded as the most trusted content in the field of dance, the DanceMedia titles, with a combined reach of more than 2 million, include: Dance Spirit, written for dancers who aspire to “So You Think You Can Dance,” Pointe for students training pre-professionally for careers in ballet, Dance Teacher for studio owners and educators in conservatories, k–12 schools, and on faculty with colleges and universities. Dance Retailer News is the only monthly b2b publication connecting dance manufacturers with storeowners who serve the buying public.

Macfadden Communications Group, which has owned Dance Magazine since 2001 and DanceMedia since its formation in 2006, will continue to provide publishing services for the brand, including digital services, print management, circulation and accounting, according to Carolyn Callahan, President and Chief Operating Officer. “The opportunities presented by this new affiliation assure a solid future for these titles,” Callahan says. “We look forward to a lasting partnership.” No changes in staffing are anticipated.

The Conversation
Dance Teachers Trending
Photo courtesy of Hightower

The beloved "So You Think You Can Dance" alum and former Emmy-nominated "Dancing with the Stars" pro Chelsie Hightower discovered her passion for ballroom at a young age. She showed a natural ability for the Latin style, but she mastered the necessary versatility by studying jazz, ballet and other forms of dance. "Every style of dance builds on each other," she says, "and the more music you're exposed to, the more your rhythm and coordination is built."

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Burklyn Ballet, Courtesy Harlequin

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As a teacher at a studio, you've more than likely developed long-lasting relationships with some of your students and parents. The idea that you could be sued by one of them might seem impossible to imagine, but Insure Fitness Group's Gianna Michalsen warns against relaxing into that mindset. "People say, 'Why do I need insurance? I've been working with these people for 10 years—we're friends,'" she says. "But no one ever takes into account how bad an injury can be. Despite how good your relationship is, people will sue you because of the toll an injury takes on their life."

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If you're not prepared, studio picture day can be a real headache. But, if done right, it can provide you with gorgeous photos that will make your students and parents happy, while simultaneously providing you with marketing content you will be able to use for years to come.

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David Galindo Photography

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Dance Teacher Tips
Photo courtesy of Koelliker

Sick of doing the same old stuff in technique class? Needing some across-the-floor combo inspiration? We caught up with three teachers from different areas of the country to bring you some of their favorite material for their day-to-day classes.

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Dancer Health
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If you're a studio owner, the thought of raising your rates most likely makes you cringe. Despite ever-increasing overhead expenses you can't avoid—rent, salaries, insurance—you're probably wary of alienating your customers, losing students or inviting confrontation if you increase the price of your tuition or registration and recital fees. DT spoke with three veteran studio owners who suggest it's time to get past that. Here's how to give your business the revenue boost it needs and the value justification it (and you) deserve.

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Margie Gillis (left); photo by Kyle Froman

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