Pricing Off-Hours Studio Rentals

Q: We’d like to rent out our studio space during the daytime. How do we determine the pricing for this and what should we be aware of?

A: We have found it very beneficial to rent our studio to ballroom groups, music teachers and certified teachers in Zumba, Pilates and yoga. We not only earn extra income during off hours but also familiarize new people with our dance programs as a result.

There are some important steps to take before you promote your studio availability. If you lease or rent, check your lease agreement to confirm that you have the right as a tenant to sublet or rent. If the lease covers a broad enough definition for your permitted use, there shouldn’t be a problem.

We’d recommend setting your rental fee in the $15–$50 per hour range, depending on your floor size and location. Your price should take into consideration the expense of turning on the lights, the utilities usage (such as air-conditioning or heat) and whether a staff person needs to be there to let your renter in or monitor the studio.

To attract freelance teachers looking for a space to hold their own classes, you can post photos of your location on your website, along with descriptions of your amenities and negotiable fees. Another option is to use free listings such as Craigslist. Offering a discount on consecutive hours booked or a special monthly rate can be an extra incentive.

Once you find a renter, we suggest you set clear expectations on the use of your facility: locking up, setting thermostats, how to use sound equipment and signage. Always state payment terms and the usage conditions in writing.

Kathy Blake is the owner of Kathy Blake Dance Studios in Amherst, New Hampshire. She and Suzanne Blake Gerety are the co-founders of DanceStudioOwner.com.

Photo by B Hansen Photography, courtesy of Suzanne Blake Gerety

News
Layeelah Muhammad, courtesy DAYPC

This summer's outcry to fully see and celebrate Black lives was a wake-up call to dance organizations.

And while many dance education programs are newly inspired to incorporate social justice into their curriculums, four in the San Francisco Bay area have been elevating marginalized youth and focusing on social change for decades.

GIRLFLY, Grrrl Brigade, The Alphabet Rockers and Destiny Arts Youth Performance Company fuse dance with education around race, gender, climate change and more, empowering young artists to become leaders in their communities. Here's how they do it.

Keep reading... Show less
Teacher Voices
Getty Images

I often teach ballet over Zoom in the evenings, shortly after sunset. Without the natural light coming from my living room window, I drag a table lamp next to my portable barre so that the computer's camera can see me clearly enough. I prop the laptop on a chair taken from the kitchen and then spend the next few hours running back and forth between the computer screen of Zoom tiles and my makeshift dance floor.

Much of this setup is the result of my attempts to recreate the most important aspects of an in-person dance studio: I have a barre, a floor and as much space as I can reasonably give myself within a small apartment. I do not, however, have a mirror, and neither do most of my students.

Keep reading... Show less
Music
Allie Burke, courtesy Lo Cascio

If you'd hear it on the radio, you won't hear it in Anthony Lo Cascio's tap classes.

"If I play a song that my kids know, I'm kind of disappointed in myself," he says. "I either want to be on the cutting edge or playing the classics."

He finds that most of today's trendy tracks lack the depth needed for tap, and that there's a disconnect between kids and popular music. "They have trouble finding the beat compared to older genres," he says.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.