News: Eurotard Gives Back

Imagine if your studio received a nickel for every dollar your students spent on new dance gear. Sound too good to be true? Dancewear manufacturer Eurotard has launched a program that donates five percent of student purchases back to her studio.

 

“Our goal is to help fund scholarships, competition travel or theater rentals,” says Eurotard sales and marketing manager Mia Holtzman. “But Eurotard does not sell directly to consumers—we 100 percent support our retailers. So the program is also a way to drive revenue to stores and foster relationships between retailers and dancers.”

 

Dance studios or groups (both for- and not-for-profit) can register on Eurotard’s website. Students order apparel online and pick up their orders at the nearest dance boutique. Participating studios will receive a check from Eurotard every three months.

 

Even alumni can help their studios after they’ve left home. “If you’re a freelance dancer affiliated with a school, you indicate which group you’re associated with when you sign onto the website,” says Holtzman.

 

For details, and to register your studio, visit: www.eurotard.com/fundraiser.html

Music
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Securing the correct music licensing for your studio is an important step in creating a financially sound business. "Music licensing is something studio owners seem to either embrace or ignore completely," says Clint Salter, CEO and founder of the Dance Studio Owners Association. While it may seem like it's a situation in which it's easier to ask for forgiveness rather than permission—that is, to wait until you're approached by a music-rights organization before purchasing a license—Salter disagrees, citing Peloton, the exercise company that produces streaming at-home workouts. In February, Peloton settled a music-licensing suit with the National Music Publishers' Association out-of-court for an undisclosed amount. Originally, NMPA had sought $300 million in damages from Peloton. "It can get extremely expensive," says Salter. "It's not worth it for a studio to get caught up in that."

As you continue to explore a hybrid online/in-person version of your class schedule, it's crucial that your music licenses include coverage for livestreamed instruction—which comes with its own particular requirements. Here are some answers to frequently asked questions about music licensing—in both normal times and COVID times—as well as some safe music bets that won't pose any issues.

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By now, most dance educators hopefully understand that they have a responsibility to address racism in the studio. But knowing that you need to be actively cultivating racial equity isn't the same thing as knowing how to do so.

Of course, there's no easy answer, and no perfect approach. As social justice advocate David King emphasized at a recent interactive webinar, "Cultivating Racial Equity in the Classroom," this work is never-ending. The event, hosted by Dancewave (which just launched a new racial-equity curriculum) was a good starting point, though, and offered some helpful takeaways for dance educators committed to racial justice.

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The author, Robyn Watson. Photo courtesy Watson

Recently, I posted a thread of tweets elucidating the lack of respect for tap dance in college dance programs, and arguing that it should be a requirement for dance majors.

According to onstageblog.com, out of the 30 top-ranked college dance programs in the U.S., tap dance is offered at 19 of them, but only one school requires majors to take more than a beginner course—Oklahoma City University. Many prestigious dance programs, like the ones at NYU Tisch School of the Arts and SUNY Purchase, don't offer a single course in tap dance.

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