Studio Owners

Meet 6 Rockstar Studio Owners—and Learn the Secrets to Their Success

Photo by Laurie Sermos


Photo by Jim Carmody

Nicole Lucia

Danceology Performing Arts Campus

San Diego, CA

Be your students' coach—not their friend Coaching dancers is Lucia's passion. To get results, she uses discipline tempered with inspiration. "I am not interested in being their friend," she says. "There is time to laugh, but there are boundaries. Kids listen and do as I say because they understand what is expected of them. Expectations are set and never change."

Don't let parents help you run your biz She encourages parents to enjoy classroom viewing, but has a strict policy of no parents or adults other than staff upstairs. A common mistake is having parents help run a business, she says. "We are a professional team, not volunteers," says Lucia. "We coach minds and teach bodies. We support dance competition, and we prepare young people for success on a stage and in life, the wins and losses. There's discipline and team bonding, and we help with scholarships and college. There are many opportunities, and we work as a team to find the right chemistry for a college education or other direction."


Photo by Laurie Sermos

Becca Moore and Dani Rosenberg

Rhythm Dance Center

Marietta, GA

It's not about the trophies "We have never been caught up in winning," explains Becca Moore, owner and one half of the force behind the popular studio just outside Atlanta, where fun and creativity reign, and there is a class for everyone, from recreational dancer to pre-professional. "It is more about process and growing. We set goals, of course, but not necessarily to win first place. Besides, we don't have room for trophies to collect dust here, so we donate them and talk to the kids about that."

Keep everyone in the loop Though they may joke about their trial-and-error business approach, the truth is that it takes a great deal of foresight and planning to run a studio of this size. These women clearly have that down. They hold partial staff meetings every Monday to make sure everyone is on the same page, and they have informational meetings in advance of recitals for parents of the six casts, plus auditions for the performing company to clearly lay out expectations and head off misunderstandings.

Photo by Lauren Guy Summersett

Christy Wolverton

Dance Industry

Plano, TX

Prepare your dancers for the real world Dance Industry's audition-only company is structured to mimic the stringent requirements of a professional dance job. The 90 dancers who participate must take classes across the board, including lyrical, jazz, ballet, contemporary, technique (a choreography-free class focused on concepts like center barre and balancing), hip hop and tap, and rehearsals are 100 percent mandatory. A big believer in cross-training, Wolverton also sets up group classes on an as-needed basis in everything from boxing to Pilates to strength work.

"I'm a little hardcore," says Wolverton. "You don't miss rehearsals; we've worked through Christmas and spring break. I have people ask me all the time how I get dancers to commit, and I tell them, 'That's the only thing I accept—no exceptions.' When you do that, you start attracting people who want the same things you do."

Photo by Heather Gray

Jennifer Jarnot

Artistic Fusion Dance Academy

Thornton, CO

Maintain an appropriate work/life balance Jarnot, who used to own Artistic Fusion with her sister, once had trouble with her work/life balance. Five years ago, she hired a business/life coach to help her take a step back from the exhausting seven-day weeks she'd been putting in. The coach guided her toward working fewer hours, hiring a second office person, finding others to teach recreational classes and doing trades with studio families for cleaning and maintenance.

"A big challenge we had was wanting to do everything," says Jarnot, whose two daughters are currently enrolled. "Our coach showed us how to let go of some responsibility and trust that other people can take it on. It was a hard year of decision making—I highly recommend working with a coach to studio owners who feel stuck."

The Conversation
Dance Teacher Tips
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James Payne, director of The School of Pennsylvania Ballet, starts class each day by asking students how they feel. "If they're collectively hurting, and I know that the day before they were working hard on something new, I might lessen the intensity of the class," he says. "I won't slow it down, though. Sometimes it's better to move through the aches and get to the other side."

A productive class depends, in part, on how well it is paced. If you move too slow, you risk losing students' interest and creating unwanted heaviness. Move too fast and dancers might not fully benefit from combinations or get sufficiently warm, increasing their risk of injury. But even these guidelines may differ depending on the students' age and level. Good pacing is a delicate balance that can facilitate mental and physical growth, but it requires good planning, close observation and the ability to adapt mid-class.

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Sponsored by Dance Teacher Web
Courtesy Dance Teacher Web

Dance students aren't the only ones who get to spend their summers learning new skills and refining their dance practice. Studio owners and administrators can also use the summer months to scope out new curriculum ideas, learn the latest business strategies and even earn a certification or two.

At Dance Teacher Web's Conference and Expo, attendees will spend July 29–August 1 in Las Vegas, Nevada learning everything from new teaching methods to studio management software. And as if the dance and business seminars weren't enough, participants can also choose from three certifications to earn during the conference to help expand their expertise, generate new revenue and set their studios apart:

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Q: Our dancers' parents want to observe class, but students won't focus if I let them in the room. I've tried having them observe the last 10 minutes of class, but even that can be disruptive and bring the dancers' progress to a halt. Do you have any advice on how to handle this?

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David Galindo Photography

New York City is a dream destination for many dancers. However aspiring Broadway stars don't have to wait until they're pros to experience all the city has to offer. With Dance the World Broadway, students can get a taste of the Big Apple—plus hone their dance skills and make lasting memories.

Here's why Dance the World Broadway is the best way for students to experience NYC:

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Studio Owners
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Running your own studio often comes with a pull-yourself-up-by-your-bootstraps mentality. After all, you're the one who teaches class, creates choreography, collects tuition, plans a recital, calls parents, answers e-mails, orders costumes—plus a host of other tasks, some of which you probably don't even think about. But what if you had someone to help you, someone who could take certain routine or clerical tasks off your hands, freeing you up to focus on what you love?

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Courtesy of Roxey Ballet

This weekend, Roxey Ballet presented a sensory-friendly production of Cinderella at the Kendell Main Stage Theater in Ewing, New Jersey, with sound adjustments, a relaxed house environment and volunteers present to assist audience members with special needs. The production came on the heels of three educational residencies held at New Jersey–based elementary schools in honor of Autism Awareness Month in April.

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To Share With Students
Shared via Dance Teacher Network Facebook

I'm a part of a popular group on Facebook called Dance Teacher Network which consists of dance teachers across the country discussing and sharing information on all things dance. Yesterday morning, I spotted a photo shared in the group of four smiling young boys in a dance studio. And I couldn't help but smile to myself and think, "Wow, I never had that...that's pretty damn amazing."

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Photo courtesy of Marr

When Erica Marr discovered ballroom dancing in her late teens, she instantly fell in love with the Latin beats and strong drum lines that challenged her musicality. After shifting her focus away from contemporary and jazz, she began studying with elite ballroom coaches in New York City and quickly earned a World Championship title in her division.

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Studio Owners
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Q: I own a studio in a city that has a competitive dance market. I've seen other studios in my community put ads on Instagram and Facebook for open-call auditions in April, long before most studios have finished their competition season and year-end recitals. Is this fair?

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Dancer Health
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Q: How can I improve my pointed feet?

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Just for fun
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Did you know there is an annual contest in which scientists turn their PhD research into dance? Well there is, and it's even better than you're imagining! I mean, honestly, if our grade-school science teachers had us turn our schoolwork into dances, we may have enjoyed chemistry a bit more 🤣.

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