Studio Owners

Meet 6 Rockstar Studio Owners—and Learn the Secrets to Their Success

Photo by Laurie Sermos


Photo by Jim Carmody

Nicole Lucia

Danceology Performing Arts Campus

San Diego, CA

Be your students' coach—not their friend Coaching dancers is Lucia's passion. To get results, she uses discipline tempered with inspiration. "I am not interested in being their friend," she says. "There is time to laugh, but there are boundaries. Kids listen and do as I say because they understand what is expected of them. Expectations are set and never change."

Don't let parents help you run your biz She encourages parents to enjoy classroom viewing, but has a strict policy of no parents or adults other than staff upstairs. A common mistake is having parents help run a business, she says. "We are a professional team, not volunteers," says Lucia. "We coach minds and teach bodies. We support dance competition, and we prepare young people for success on a stage and in life, the wins and losses. There's discipline and team bonding, and we help with scholarships and college. There are many opportunities, and we work as a team to find the right chemistry for a college education or other direction."


Photo by Laurie Sermos

Becca Moore and Dani Rosenberg

Rhythm Dance Center

Marietta, GA

It's not about the trophies "We have never been caught up in winning," explains Becca Moore, owner and one half of the force behind the popular studio just outside Atlanta, where fun and creativity reign, and there is a class for everyone, from recreational dancer to pre-professional. "It is more about process and growing. We set goals, of course, but not necessarily to win first place. Besides, we don't have room for trophies to collect dust here, so we donate them and talk to the kids about that."

Keep everyone in the loop Though they may joke about their trial-and-error business approach, the truth is that it takes a great deal of foresight and planning to run a studio of this size. These women clearly have that down. They hold partial staff meetings every Monday to make sure everyone is on the same page, and they have informational meetings in advance of recitals for parents of the six casts, plus auditions for the performing company to clearly lay out expectations and head off misunderstandings.

Photo by Lauren Guy Summersett

Christy Wolverton

Dance Industry

Plano, TX

Prepare your dancers for the real world Dance Industry's audition-only company is structured to mimic the stringent requirements of a professional dance job. The 90 dancers who participate must take classes across the board, including lyrical, jazz, ballet, contemporary, technique (a choreography-free class focused on concepts like center barre and balancing), hip hop and tap, and rehearsals are 100 percent mandatory. A big believer in cross-training, Wolverton also sets up group classes on an as-needed basis in everything from boxing to Pilates to strength work.

"I'm a little hardcore," says Wolverton. "You don't miss rehearsals; we've worked through Christmas and spring break. I have people ask me all the time how I get dancers to commit, and I tell them, 'That's the only thing I accept—no exceptions.' When you do that, you start attracting people who want the same things you do."

Photo by Heather Gray

Jennifer Jarnot

Artistic Fusion Dance Academy

Thornton, CO

Maintain an appropriate work/life balance Jarnot, who used to own Artistic Fusion with her sister, once had trouble with her work/life balance. Five years ago, she hired a business/life coach to help her take a step back from the exhausting seven-day weeks she'd been putting in. The coach guided her toward working fewer hours, hiring a second office person, finding others to teach recreational classes and doing trades with studio families for cleaning and maintenance.

"A big challenge we had was wanting to do everything," says Jarnot, whose two daughters are currently enrolled. "Our coach showed us how to let go of some responsibility and trust that other people can take it on. It was a hard year of decision making—I highly recommend working with a coach to studio owners who feel stuck."

Dance Teachers Trending
Photo by Kyle Froman

Darla Hoover was at Central Pennsylvania Youth Ballet's studios running a rehearsal in 2014 with director Marcia Dale Weary. Hoover had just returned the day before from staging a ballet in St. Petersburg, Russia. Jet-lagged, she mixed up her words when giving a correction.

Weary took Hoover's hand and gently said, "Honey, you work too hard."

Hoover, and the students, had a good laugh.

"Are you kidding me?" Hoover replied. "You're the one who made this monster. There is no off switch!"

Weary founded CPYB in 1955, and it quickly became an internationally known school that has produced countless principal dancers. Famous for her high standards and tough work ethic, Weary instilled those qualities in Hoover, who served as associate artistic director at CPYB under Weary, as artistic director at Ballet Academy East's pre-professional division in New York City and as a répétiteur for the Balanchine Trust.

Hoover took over as artistic director at CPYB in the spring this year after Weary died suddenly, and while she's committed to continuing Weary's legacy, students have begun to see some of Hoover's vision as well.

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Studio Success with Just for Kix
Bill Johnson, Courtesy Just for Kix

Cindy Clough, executive director of Just For Kix, has been called the Queen of Fundraising by colleagues. A studio owner and high school dance coach with over four decades of experience, Clough is known for her smart and successful fundraising ideas.

Now, Just For Kix has created a new online tool to help everyone tackle their fundraising goals, whether you're raising money for uniforms, extra classes, or to cover the cost of travel for your dance team's next convention.

Clough shared a few of her best fundraising tips, including everything you need to know about the new tool:

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Dance Teacher Tips
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Professions across the globe hold yearly conferences, and the dance industry is certainly no exception. Annual conferences exist for dance teachers, dance medicine professionals, dance educators and more. Taking the time out to attend them can be well worth your while for a number of different reasons. Let's take a closer look at four of them.

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Sponsored by NYCDA
Ailey II artistic director Troy Powell teaching an Ailey Workshop at NYCDA. Courtesy NYCDA

Back in 2011 when Joe Lanteri first approached Katie Langan, chair of Marymount Manhattan College's dance department, about getting involved with New York City Dance Alliance, she was skeptical about the convention/competition world.

"But I was pleasantly surprised by the enormity of talent that was there," she says. "His goal was to start scholarship opportunities, and I said okay, I'm in."

Today, it's fair to say that Lanteri has far surpassed his goal of creating scholarship opportunities. But NYCDA has done so much more, bridging the gap between the convention world and the professional world by forging a wealth of partnerships with dance institutions from Marymount to The Ailey School to Complexions Contemporary Ballet and many more. There's a reason these companies and schools—some of whom otherwise may not see themselves as aligned with the convention/competition world—keep deepening their relationships with NYCDA.

Now, college scholarships are just one of many ways NYCDA has gone beyond the typical weekend-long convention experience and created life-changing opportunities for students. We rounded up some of the most notable ones:

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Dance Teacher Tips
Father-daughter dance. Photo by Lisa Lee, courtesy of Dance Academy USA

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

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Dance Teacher Tips
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Q: How do you approach gender when teaching in 2019? When I was training, male dancers were encouraged to make their movement masculine, while female dancers were encouraged to keep their movement feminine. Today, gender has become much more fluid, and the line between masculine and feminine performance has blurred. How does that impact the way we should be teaching?

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Dance News
Photo courtesy of Z Artists Group

New York City–based pre-professional training troupe Z Artists Group, along with dancers from eight professional companies in the city, are joining together to combat gun violence with, "DANCERS DEMAND ACTION," a performance aligning art with activism at The Joyce Theater, this Monday, November 11, at 7:30 pm.

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Dance Teachers Trending
Photo courtesy of Infinite Flow

Last week, 2019 DT Awardee Marisa Hamamoto and her partner Piotr Iwanicki brought their boundary-breaking work to the "Good Morning America" stage in a segment highlighting her inclusive dance company Infinite Flow.

Infinite Flow is a Los Angeles–based wheelchair ballroom dance company (the first of its kind in the U.S.) that incorporates an equal number of disabled and nondisabled dancers, as well as a range of styles like hip hop, contemporary and other partner dances.

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Dance Teachers Trending

Since she was hired in 2006 to create a dance program at Washington & Lee University in Virginia, Jenefer Davies has operated as, essentially, a one-woman show. She's the only full-time faculty member (with regular adjunct support). Over the last 13 years, she has created a thriving program along with a performance company—at a school with fewer than 2,500 students—by drawing on her admittedly rare strength: aerial dance.

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Site Network

Savion Glover is one of the biggest names in the dance world, and perhaps the biggest in the tap world. The trailblazing hoofer's hard-hitting, rhythmically intricate style has fundamentally altered the tap landscape.

Glover is also a master teacher. But during his many years on the scene, he's never appeared regularly at a major dance convention. That is, until this season: Glover is now teaching at JUMP Dance Convention, scheduled to appear at approximately 15 more cities on its 2019–2020 tour.

We talked with JUMP director Mike Minery, himself a gifted hoofer, about working with a living legend—and how Glover is already changing the convention class game.

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Dance Teacher Tips
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Though she loved choreographing, the high school student showcase wasn't quite enough for Julie Deleger, a recent graduate of The College Preparatory School in Oakland, California. The answer for her was an independent-study project during her last semester there. "Choreography is so personal that sometimes you need to take more or less time with it," she says. "Doing it on my own was really helpful. I let the project guide me rather than having to adhere to a specific set of rules."

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Dancer Health
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Q: My 5-year-old daughter is pigeon-toed. Do you have any suggestions to help her correct this?

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