Studio Owners

Meet 6 Rockstar Studio Owners—and Learn the Secrets to Their Success

Photo by Laurie Sermos


Photo by Jim Carmody

Nicole Lucia

Danceology Performing Arts Campus

San Diego, CA

Be your students' coach—not their friend Coaching dancers is Lucia's passion. To get results, she uses discipline tempered with inspiration. "I am not interested in being their friend," she says. "There is time to laugh, but there are boundaries. Kids listen and do as I say because they understand what is expected of them. Expectations are set and never change."

Don't let parents help you run your biz She encourages parents to enjoy classroom viewing, but has a strict policy of no parents or adults other than staff upstairs. A common mistake is having parents help run a business, she says. "We are a professional team, not volunteers," says Lucia. "We coach minds and teach bodies. We support dance competition, and we prepare young people for success on a stage and in life, the wins and losses. There's discipline and team bonding, and we help with scholarships and college. There are many opportunities, and we work as a team to find the right chemistry for a college education or other direction."


Photo by Laurie Sermos

Becca Moore and Dani Rosenberg

Rhythm Dance Center

Marietta, GA

It's not about the trophies "We have never been caught up in winning," explains Becca Moore, owner and one half of the force behind the popular studio just outside Atlanta, where fun and creativity reign, and there is a class for everyone, from recreational dancer to pre-professional. "It is more about process and growing. We set goals, of course, but not necessarily to win first place. Besides, we don't have room for trophies to collect dust here, so we donate them and talk to the kids about that."

Keep everyone in the loop Though they may joke about their trial-and-error business approach, the truth is that it takes a great deal of foresight and planning to run a studio of this size. These women clearly have that down. They hold partial staff meetings every Monday to make sure everyone is on the same page, and they have informational meetings in advance of recitals for parents of the six casts, plus auditions for the performing company to clearly lay out expectations and head off misunderstandings.

Photo by Lauren Guy Summersett

Christy Wolverton

Dance Industry

Plano, TX

Prepare your dancers for the real world Dance Industry's audition-only company is structured to mimic the stringent requirements of a professional dance job. The 90 dancers who participate must take classes across the board, including lyrical, jazz, ballet, contemporary, technique (a choreography-free class focused on concepts like center barre and balancing), hip hop and tap, and rehearsals are 100 percent mandatory. A big believer in cross-training, Wolverton also sets up group classes on an as-needed basis in everything from boxing to Pilates to strength work.

"I'm a little hardcore," says Wolverton. "You don't miss rehearsals; we've worked through Christmas and spring break. I have people ask me all the time how I get dancers to commit, and I tell them, 'That's the only thing I accept—no exceptions.' When you do that, you start attracting people who want the same things you do."

Photo by Heather Gray

Jennifer Jarnot

Artistic Fusion Dance Academy

Thornton, CO

Maintain an appropriate work/life balance Jarnot, who used to own Artistic Fusion with her sister, once had trouble with her work/life balance. Five years ago, she hired a business/life coach to help her take a step back from the exhausting seven-day weeks she'd been putting in. The coach guided her toward working fewer hours, hiring a second office person, finding others to teach recreational classes and doing trades with studio families for cleaning and maintenance.

"A big challenge we had was wanting to do everything," says Jarnot, whose two daughters are currently enrolled. "Our coach showed us how to let go of some responsibility and trust that other people can take it on. It was a hard year of decision making—I highly recommend working with a coach to studio owners who feel stuck."

Dance Teacher Tips
Photo by Jayme Thornton for Dance Magazine

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Bill Johnson, Courtesy Just for Kix

Running a dance studio is a feat in itself. But adding a competition team into the mix brings a whole new set of challenges. Not only are you focusing on giving your dancers the best training possible, but you're navigating the fast-paced competition and convention circuit. Winning is one goal, but you also want to create an environment that's fun, educational and inspiring for young artists. We asked Cindy Clough, executive director of Just For Kix and a studio owner with over 40 years of experience, for her advice on building a healthy dance team culture:

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As a studio owner, you're probably pretty used to juggling. Running a business is demanding, with new questions and challenges pulling your attention in a million different directions each day.

But there's a solution that could be saving you time and money (and sanity!). Studio management systems are easy-to-use software programs designed for the particular needs of studio owners, offering tools like billing, enrollment, inventory and emails, all in one place. The right studio management system can help you handle the day-to-day tasks that bog you down as a business owner, leaving you more time for the most important work—like connecting with students and planning creative curriculums for them. Plus, these systems can keep you from spending extra money on hiring multiple specialists or using multiple platforms to meet your administrative needs.

So how do you make sure you're choosing a studio management system that offers the same quality that your studio does? We talked to The Studio Director—whose studio management system provides a whole host of streamlined features—about the must-haves for any system, and the bonuses that make an excellent product stand out:

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Mark Your Calendar

Join us in Long Beach, CA, July 26–28, or in NYC, August 1–3, for our 2019 Dance Teacher Summit.

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