Studio Owners

Looking for the Silver Lining: Post-Pandemic Marketing for Dance Studio Owners

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Plan Ahead Marketing Idea: Boost Boys' Class Enrollment

How many little (or big) brothers are going to fall in love with dance once they decide to join in or watch an older sibling take virtual class? Strategize now how you're going to get those cuties into the physical classroom!


Plan Ahead Marketing Idea: Upgrade Your Summer Intensive

No one knows when things will "go back to normal," but some estimates suggest that some mobility may start happening again in June or July. Either way, that timing makes it extraordinarily difficult for companies and colleges who host traditional summer dance programs to make cohesive plans. What could you do to potentially capitalize on this opportunity to attract homebound advanced students who would normally be traveling and staying in a dorm?

Plan Ahead Marketing Idea: Grow Your Adult Program

You've seen moms and dads and grandparents and great aunts joining in helping your dancers. Think about how you can tap into that community and either start or grow your classes for adult dancers.

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Despite worldwide theater closures, the Universal Ballet Competition is keeping The Nutcracker tradition alive in 2020 with an online international competition. The event culminates in a streamed, full-length video of The Virtual Nutcracker consisting of winning entries on December 19. The competition is calling on studios, as well as dancers of all ages and levels, to submit videos by November 29 to be considered.

"Nutcracker is a tradition that is ingrained in our hearts," says UBC co-founder Lissette Salgado-Lucas, a former dancer with Royal Winnipeg Ballet and Joffrey Ballet. "We danced it for so long as professionals, we can't wait to pass it along to dancers through this competition."

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Robbie Sweeny, courtesy Funsch

Christy Funsch's teaching career has taken her from New York City to the Bay Area to Portugal, with a stint in a punk band in between. But this fall—fresh off a Fulbright in Portugal at the Instituto Politécnico de Lisboa, School of Dance (ESD), teaching and researching empathetic embodiment through somatic dance training—Funsch's teaching has taken her to an entirely new location: Zoom. A visiting professor at Slippery Rock University for the 2020–21 academic year, Funsch is adapting her eclectic, boundary-pushing approach to her virtual classes.

Originally from central New York State, Funsch spent 20 years performing in the Bay Area, where she also started her own company, Funsch Dance Experience. "My choreographic work from that time is in the dance-theater experiential, fantasy realm of performance," she says. "I also started blending genres and a lot of urban styles found their way into my choreography."

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Courtesy Meg Brooker

As the presidential election approaches, it's a particularly meaningful time to remember that we are celebrating the centennial of the 19th Amendment, when women earned the right to vote after a decades-long battle.

Movement was more than a metaphor for the fight for women's suffrage—dancers played a real role, most notably Florence Fleming Noyes, who performed her riveting solo Dance of Freedom in 1914 to embody the struggle for women's rights.

This fall, Middle Tennessee State University director of dance Meg Brooker is reconstructing Dance of Freedom on 11 of her students. A Noyes Rhythm teacher and an Isadora Duncan scholar, Brooker is passionate about bringing historic dance practices into a contemporary context.

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