Studio Owners

Looking for the Silver Lining: Post-Pandemic Marketing for Dance Studio Owners

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Plan Ahead Marketing Idea: Boost Boys' Class Enrollment

How many little (or big) brothers are going to fall in love with dance once they decide to join in or watch an older sibling take virtual class? Strategize now how you're going to get those cuties into the physical classroom!


Plan Ahead Marketing Idea: Upgrade Your Summer Intensive

No one knows when things will "go back to normal," but some estimates suggest that some mobility may start happening again in June or July. Either way, that timing makes it extraordinarily difficult for companies and colleges who host traditional summer dance programs to make cohesive plans. What could you do to potentially capitalize on this opportunity to attract homebound advanced students who would normally be traveling and staying in a dorm?

Plan Ahead Marketing Idea: Grow Your Adult Program

You've seen moms and dads and grandparents and great aunts joining in helping your dancers. Think about how you can tap into that community and either start or grow your classes for adult dancers.

Teaching Tips
Courtesy Jill Randall

Fall may be fast-approaching, but it's never too late to slip in a little summer reading—especially if it'll make you all the more prepared for the perhaps crazier-than-usual season ahead.

Here are six new releases to enrich your coming school year:

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Sponsored by A Wish Come True
Courtesy A Wish Come True

Studio owners who've been in the recital game for a while have likely seen thousands of dance costumes pass through their hands.

But with the hustle and bustle of recital time, we don't always stop to think about where exactly those costumes are coming from, or how they are made.

If we want our costumes to be of the same high quality as our dancing—and for our costume-buying process to be as seamless as possible—it helps to take the time to learn a bit more about those costumes and the companies making them.

We talked to the team at A Wish Come True—who makes all their costumes at their factory in Bristol, Pennsylvania—to get an inside look at what really goes into making a costume, from conception to stage.

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Studio Owners

Jana Belot's 31-year-old New Jersey–based Gotta Dance has six studios, 1,720 students and, usually, 13 recitals. In a normal year, Belot rents a 1,000-seat venue for up to 20 consecutive days and is known for her epic productions, featuring her studio classes and Gotta Dance's pre-professional dance team, Showstoppers. Until March, she was planning this year's jungle-themed recital in this same way.

When the pandemic hit, Belot soon decided to do a virtual recital instead. Due to the scale of the production—300 to 500 dancers performing in each of the 13 shows—postponing or moving to an outdoor venue wasn't practical. (Canceling, for her, was out of the question.)

Unsurprisingly, Belot's virtual recital was just as epic as her in-person shows—with 10,000 submitted videos, animation, musicians and more. Here's how it all came together, and what it cost her.

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