Sponsored by Just For Kix

4 Reasons the Just For Kix Teacher Program Will Make Your Life Easier

A personalized e-commerce tool like Just For Kix's Dance Teacher Program could be the one catchall that makes your job a bit easier. (Courtesy Just For Kix)

Being a dance teacher, coach or studio owner is no easy feat—especially right now.

But whether you're calmly prepping for next season or frantically gluing rhinestones for a performance that's now earlier than you expected, a personalized e-commerce tool like Just For Kix's Dance Teacher Program could be the one catchall that makes your job a bit easier.

With incredible customer service, special prices on exclusive products, and the option to create an online storefront for your team, Just For Kix's Dance Teacher Program provides coaches and studio owners with a simple way to generate income and make dancewear-buying more convenient for dance educators and parents alike.

Dance Teacher spoke with Cindy Clough, owner and director of Just For Kix, and Kelsey Vercruysse, head coach of the Minnetonka Performance Dance Team, to learn how teachers can maximize the Teacher Program's stress-saving perks.

Special Pricing on Exclusive Products

The Teacher Program includes special promotions, confidential wholesale pricing and volume discounts on new products.

Courtesy Just For Kix

We all know teachers and studio owners shop way more frequently than the average dancewear consumer, which is why the Teacher Program includes special promotions, confidential wholesale pricing and volume discounts on new products. Plus, members can combine other coupons with their Teacher Program discount for an additional 10-70% off.

"There are so many costumes that aren't in our catalog that nobody has seen," says Clough. "They're in this 'Teachers Only' area. So you can go in there and select them knowing that the parent has never seen the price, which is a great advantage." Costumes are priced as low as $9.99, which teachers can mark up as they see fit."

Your Own Team Store

The Move U team store allows Teacher Program members to set up an online storefront for parents to have exclusive access.

Courtesy Just For Kix

Just For Kix's Move U store allows Teacher Program members to choose from hundreds of customizable dance essentials and set up an online storefront for parents to have exclusive access.

Move U includes everything "from sports bras and jackets to masks, hats and backpacks," says Clough. "The beauty of it is that a teacher can set this up, and then she can go 'Alright, parents, here's your log-in, here's what you have to purchase.' Then, they purchase what they need with the prices she's set. She doesn't have to touch the money. She doesn't have to do anything, but she makes the profit," she adds.

Vercruysse gets her team poms made using her Move U store every year. "Everything in my closet that I've ordered from years past, I still wear. And I know my dancers do too, because they come into practice with their things from years ago," she says.

Although Move U was created specifically with dance teams in mind, it's something studios can take advantage of as well. Having all of your studio-approved products in one place not only saves parents the hassle of going from store to store for all of their dance essentials, it frees you up from having to answer questions about what they need to buy for each class, age group or performance. So now you can spend more time building relationships with dance parents and less time debating the right shade of tights for ballet class.

"You can say, 'Here are your tights for class, for competition. Here are your shoes for tap, for ballet.' And you can put whatever you want in there," says Clough. "If you're a school team and you travel a lot, you could have a garment bag or a backpack. If you're a studio team, you could have their practice leotard, tights and recital outfit."

In-stock items ship the next business day, and they even provide members with 10 percent back on a Visa gift card for their store sales. "We've had teams order $12,000 worth of stuff. So, when you get your 10 percent back, that's kind of a nice kickback for that coach," says Clough.

Game-Changing Customer Service

"I run a Facebook page for about 9,000 different coaches and studio owners, and the biggest complaint you hear on there is 'I called (insert company here) and they never answer me back! I'm just wondering where my costumes are!'" says Clough. "The cool thing about Just For Kix and Move U is that you can talk to a person and they will help you. And we'll call people back!" she says.

"This year has been very strange," says Vercruysse. "We had two weeks to get our fall team in order. I contacted Just For Kix and said 'How fast can you make masks?' And they were at my doorstep within two weeks."

Endless Possibilities

Just For Kix resident costume consultant Stacie meets virtually with Teacher Program members to answer any questions and give costume suggestions.

Courtesy Just For Kix

The longer you've been a dance teacher, the more you understand the challenge of picking a fresh recital theme each year that your dancers will be excited about. If you're ever stumped on ideas for an upcoming show, Just For Kix has been known to help out, offering potential themes, music and costume suggestions. And custom T-shirts for themed shows and holiday recitals aren't off-limits either.

"I have an idea, and I ask," says Vercruysse. "Even if Just For Kix doesn't have it right away, they've always gone above and beyond to figure it out for me."

Higher Ed
Getty Images

As we wade through a global pandemic that has threatened the financial livelihood of live performance, dancers and dance educators are faced with questions of sustainability.

How do we sustain ourselves if we cannot make money while performing? What foods are healthy for our bodies and fit within a tight unemployment budget? How do we tend to the mental, emotional and spiritual scars of the pandemic when we return to rehearsal and the stage?

Keep reading... Show less
Teachers Trending
Cynthia Oliver in her office. Photo by Natalie Fiol

When it comes to Cynthia Oliver's classes, you always bring your A game. (As her student for the last two and a half years in the MFA program at the University of Illinois at Urbana-Champaign, I feel uniquely equipped to make this statement.) You never skip the reading she assigns; you turn in not your first draft but your third or fourth for her end-of-semester research paper; and you always do the final combination of her technique class full-out, even if you're exhausted.

Oliver's arrival at UIUC 20 years ago jolted new life into the dance department. "It may seem odd to think of this now, but the whole concept of an artist-scholar was new when she first arrived," says Sara Hook, who also joined the UIUC dance faculty in 2000. "You were either a technique teacher or a theory/history teacher. Cynthia's had to very patiently educate all of us about the nature of her work, and I think that has increased our passion for the kind of excavation she brings to her research."

Keep reading... Show less
Clockwise from top left: Courtesy Ford Foundation; Christian Peacock; Nathan James, Courtesy Gibson; David Gonsier, courtesy Marshall; Bill Zemanek, courtesy King; Josefina Santos, courtesy Brown; Jayme Thornton; Ian Douglas, courtesy American Realness

Since 1954, the Dance Magazine Awards have celebrated the living legends of our field—from Martha Graham to Misty Copeland to Alvin Ailey to Gene Kelly.

This year is no different. But for the first time ever, the Dance Magazine Awards will be presented virtually—which is good news for aspiring dancers (and their teachers!) everywhere. (Plus, there's a special student rate of $25.)

The Dance Magazine Awards aren't just a celebration of the people who shape the dance field—they're a unique educational opportunity and a chance for dancers to see their idols up close.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.