Just Dance It?

Earlier this year, an image of a “Nike pointe shoe” made social media headlines in the dance world, as many mistook the imagined project of a design student for an actual Nike product. Now the athletic manufacturer really is breaking into the dance shoe market, and the actual design looks almost as outlandish as the college student’s pointe shoe!

Presenting the “Studio Wrap,” a bizarre thong sandal with a closed heel, grippy bottom and ribbon ties in the ballerina aesthetic. Apparently it’s meant to be worn for yoga, Pilates or dance (an interesting attempt to cater to as many female-centric, barefoot athletic pursuits as possible). It certainly doesn’t look like it will hug the arches, per se! We'll have to wait until its Spring 2013 debut to find out.

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.

Trending