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How Dancers and Dance Organizations Can Prepare for the Financial Fallout of COVID-19

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As Broadway goes dark and performances are canceled across the country, the financial repercussions of a global pandemic have gone from hypothetical to very real. This is especially true in the dance community, where many institutions are nonprofits or small businesses operating on thin margins, and performers rely on gigs that are being canceled. It's a scary and uncertain time.


In this unprecedented situation, many of us are reeling. Here's what you can do to brace for the financial impact of coronavirus, no matter your degree of preparedness.

For Dancers 

If you are losing out on work, or if you get sick and are worried about medical bills, there is help. This crowdsourced list of resources for freelance artists includes several emergency funds that help with unexpected expenses, including local funds in several cities and states.

Freelance dancers also started the NYC Low-Income Artist/Freelancer Relief Fund to raise money to help fellow dancers. You can take their survey to apply for funding, or if you're able, donate to help others. The Dance Union podcast is now raising money for a similar fund, with information to come about how to apply.

Contact your representatives. The federal government is shaping its coronavirus relief plan now, and it's important to make sure the nonprofit dance community and freelance workers are included. The Performing Arts Alliance has an easy tool to help you contact your U.S. representatives, and you can find all your state and local representatives here.

Be sure to document any lost work as thoroughly as possible, as this will be important when it comes time to apply for aid. New York-based dancers should take Dance/NYC's Coronavirus Impact Survey to help them gather data for their advocacy work.

It's ideal to have three to six months' worth of cash savings set aside for situations like this, says Darren Sussman, founder of the Institute of Financial Wellness for the Arts, which offers free financial coaching for dancers. However, many dancers find it hard to set aside money because their incomes are unstable in the first place—and few people were prepared for a crisis of this magnitude. If you don't have savings, says Sussman, do everything you can to save money right now. Fortunately, staying in and cooking at home helps with this. If you have disability insurance, look at your policy—Sussman says that some policies cover you in instances of work interruption.

"Be resourceful," he says. If your dance gigs are canceled, is there remote work that you can take on? Many dance classes are canceled, but people staying home from work and school will be bored and looking to keep their routines intact. If you're a teacher, offer virtual classes, or record a class and sell it.

When this crisis is over, remember it when you're planning for the future. "This moment is a perfect example of why it's so important to plan your finances in a balanced way, with a mix of asset classes including some stocks, some bonds, and some cash savings," says Sussman. For emergency situations when you need money right away, it's important to have an easily accessible cash savings or money market account. It's also important not to invest all your money in stocks, because sometimes the market will plunge, as it's doing now. However, if you've been waiting for a moment to start investing, now is actually a great time. "You can buy cheap right now, and when the market comes back, you'll be benefiting greatly," says Sussman.

For Dance Organizations

Every organization should have a business continuity plan, says Jan Newcomb, executive director of National Coalition for Arts' Preparedness and Emergency Response. If you haven't made one, you can do it right now. First, make a crisis communication plan—like a phone tree—so that no staff members will be left out of the loop. And have everyone sit down and write out a summary of their job duties.

"Think about what it is that you do daily, and weekly, and what the steps are that you take to do those tasks," says Newcomb. This will help you figure out what can be done without going into a physical office, and help other members of your team step in if someone falls ill.

Make sure your external communications are also clear and consistent, and that your event cancellation policy is transparent. If you have not yet canceled events entirely, make it as easy as possible for sick people to stay home. Newcomb suggests offering refunds—you can always give patrons the option of donating their refund back to you. Learn more about continuity planning and crisis management through this webinar from Event Safety Alliance.

Many nonprofits receive grant funding that comes with specific rules, such as a timeframe in which a funded project has to be completed, or restrictions on how the money can be spent. If coronavirus has interfered with your project timeline or budget, don't panic. "Funders know what's going on, and they want to help," says Newcomb. "I don't think it would be a problem to write a program officer and say, this is what we're doing, we're making decisions based on these criteria. Just keep everybody informed, and show them that administratively you're put together."

If you are a New York City-based small business, like a dance studio, you may qualify for a zero-interest loan to help cover loss of revenue. It is not yet clear whether or not nonprofits will be eligible for this program. Organizations in New York should complete Dance/NYC's Coronavirus Impact Survey. Americans for the Arts is also collecting data on the financial impact of coronavirus and has resources for organizations. Lawyers Alliance has this helpful guide for understanding your organization's legal responsibilities in this situation.

"Even if you think your insurance will not help, you should still put in a claim. The more data they have about the financial impact of this, the better off everyone is," says Newcomb. Many insurance policies explicitly do not cover disease outbreaks, but your claim will still provide data that could spur further government intervention.

In-person events may be canceled, but you can keep patrons engaged and revenue coming in by getting creative. Vimeo is offering advice on how to plan virtual events, and you can learn how to host a Facebook Watch Party here. You can find more preparedness resources through NCAPER; keep an eye out for a new online hazards planning tool they will be rolling out in June.

Teachers Trending
Alwin Courcy, courtesy Ballet des Amériques

Carole Alexis has been enduring the life-altering after-effects of COVID-19 since April 2020. For months on end, the Ballet des Amériques director struggled with fevers, tingling, dizziness and fatigue. Strange bruising showed up on her skin, along with the return of her (long dormant) asthma, plus word loss and stuttering.

"For three days I would experience relief from the fever—then, boom—it would come back worse than before," Alexis says. "I would go into a room and not know why I was there." Despite the remission of some symptoms, the fatigue and other debilitating side effects have endured to this day. Alexis is part of a tens-of-thousands-member club nobody wants to be part of—she is a COVID-19 long-hauler.


The state of Alexis' health changes from day to day, and in true dance-teacher fashion, she works through both the good and the terrible. "I tend to be strong because dance made me that way," she says. "It creates incredibly resilient people." This summer, as New York City began to ease restrictions, she pushed through her exhaustion and took her company to the docks in Long Island City, where they could take class outdoors. "We used natural barres under the beauty of the sky," Alexis says. "Without walls there were no limits, and the dancers were filled with emotion in their sneakers."

These classes led to an outdoor show for the Ballet des Amériques company—equipped with masks and a socially distanced audience. Since Phase 4 reopening in July, her students are back in the studio in Westchester, New York, under strict COVID-19 guidelines. "We're very safe and protective of our students," she says. "We were, long before I got sick. I'm responsible for someone's child."

Alexis says this commitment to follow the rules has stemmed, in part, from the lessons she's learned from ballet. "Dance has given me the spirit of discipline," she says. "Breaking the rules is not being creative, it's being insubordinate. We can all find creativity elsewhere."

Here, Alexis shares how she's helping her students through the pandemic—physically and emotionally—and getting through it herself.

How she counteracts mask fatigue:

"Our dancers can take short breaks during class. They can go outside on the sidewalk to breathe for a moment without their mask before coming back in. I'm very proud of them for adapting."

Her go-to warm-up for teaching:

"I first use a jump rope (also mandatory for my students), and follow with a full-body workout from the 7 Minute Workout app, preceding a barre au sol [floor barre] with injury-prevention exercises and dynamic stretching."

How she helps dancers manage their emotions during this time:

"Dancers come into my office to let go of stress. We talk about their frustration with not hugging their friends, we talk about the election, whatever is on their minds. Sometimes in class we will stop and take 15 minutes to let them talk about how their families are doing and make jokes, then we go back to pliés. The young people are very worried. You can see it in their eyes. We have to give them hope, laughter and work."

Her favorite teaching attire:

"I change my training clothes in accordance with the mood of my body. That said, I love teaching in the Gaynor Minden Women's Microtech warm-up dance pants in all available colors, with long-sleeve leotards. For shoes, I wear the Adult "Boost" dance sneaker in pink or black. Because I have long days of work, I often wear the Repetto Boots d'échauffement for a few exercises to relax my feet."

How she coped during the initial difficult months of her illness:

"I live across from the Empire State Building. It was lit red with the heartbeat of New York, and it put me in the consciousness of others suffering. I saw ambulances, one after another, on their way to the hospital. I broke thinking of all the people losing someone while I looked through my window. I thought about essential workers, all those incredible people. I thought about why dance isn't essential and the work we needed to do to make it such. Then I got a puppy, to focus on another life rather than staying wrapped in my own depression. It lifted my spirit. Thinking about your own problems never gets you through them."

The foods she can't live without:

"I must have seafood and vegetables. It is in my DNA to love such things—my ancestors were always by the ocean."

Recommended viewing:

"I recommend dancers watch as many full-length ballets as possible, and avoid snippets of dance out of context. My ultimate recommendation is the film of La Bayadère by Rudolf Nureyev. The cast includes the most incredible étoiles: Isabelle Guérin, Élisabeth Platel, Laurent Hilaire, Jean-Marie Didière, who were once the students of the revolutionary Claude Bessy."

Her ideal day off:

"I have three: one is to explore a new destination, town, forest or hiking trail; another is a lazy day at home; and the third, an important one that I miss due to the pandemic, is to go to the Cathedral of Saint John the Divine, where my soul feels renewed by the sermons and the music."

Teachers Trending

Annika Abel Photography, courtesy Griffith

When the murder of George Floyd in Minneapolis last May catalyzed nationwide protests against systemic racism, the tap community resumed longstanding conversations about teaching a Black art form in the era of Black Lives Matter. As these dialogues unfolded on social media, veteran Dorrance Dance member Karida Griffith commented infrequently, finding it difficult to participate in a meaningful way.

"I had a hard time watching people have these conversations without historical context and knowledge," says Griffith, who now resides in her hometown of Portland, Oregon, after many years in New York City. "It was clear that there was so much information missing."

For example, she observed people discussing tap while demonstrating ignorance about Black culture. Or, posts that tried to impose upon tap the history or aesthetics of European dance forms.


Finally compelled to speak up, Griffith led a virtual seminar in June for the entire dance community entitled "Racism and the Dance World." Over a thousand people viewed her presentation, which was inspired in part by the mentorship of longtime family friend Dr. Joy DeGruy, an expert on institutionalized racism. Floored but encouraged by such a large turnout, Griffith quickly prepared a follow-up seminar, which also had a positive response.

"Teachers kept reaching out to me and saying, How do I talk to my students about this? They don't care about anything but steps," she says.

In response, Griffith designed a six-week professional-development program—Roots, Rhythm, Race & Dance, or R3 Dance—for teachers of any style seeking ways to introduce age-appropriate concepts about race and dance history to their students. The history of the art form, she points out, is the context in which we all teach and perform every day.

Griffith laughs, with eyes closed and fingers snapping to the side, as she demonstrates in front of a class of adults. A toddler is at her side, also in tap shoes

Annika Abel Photography, courtesy Griffith

"The white hip-hop teacher asking why Black people are trolling them on Instagram happens against the same backdrop as Tamir Rice holding a pellet gun and not surviving a confrontation with police," she says. "We try to see them as separate things, but they're really not."

R3 Dance isn't the first program Griffith, a 43-year-old mother of two, created for teachers. Since 2018, she has run the Facebook group "Dance Studios on Tap!," a space for sharing struggles and successes in the classroom, teaching tips and ideas on growing studio tap programs.

She has also offered a 10-week, online teacher training program, "Tap Teachers' Lounge," since 2018. Through lecture-demonstrations, discussions, dance classes and workshop sessions, Griffith helps studio instructors increase student enrollment, engagement and success in their tap programs.

"I had started to feel what so many professionals know from experience," she says. "There are huge gaps in people's training, and teachers don't get the benefit of individualized, process-oriented feedback about their pedagogy, especially when it comes to tap dance."

Griffith knew she could help fill in many of those gaps. She also suspected her resumé would appeal to a variety of tap teachers: Some might be impressed by her teaching credits at Pace University and Broadway Dance Center, while others would notice her experience with the Rockettes and Cirque du Soleil, or her connections to tap artists such as Chloe Arnold and Dormeshia.

Griffith also knew that many tap teachers are the sole tap instructors at their studios and have few opportunities to attend tap festivals or master classes. With her programs, they can learn exclusively online, without having to travel, while still teaching their weekly classes.

A key feature of the teacher training program is that participants submit video of exercises they've been working on and get feedback from Griffith. They're expected to implement that feedback and report back on their progress the following week. For Griffith, that accountability is a cornerstone of her pedagogy.

"Teaching is a practice—you have to put it on its feet, you have to do it," she says. "I want to give teachers the tools they need for their practice, and then talk about how that practice informs their preparation in the future, just like how you would teach anything else."

Griffith walks across the front of a studio, clapping her hands, as a large class of teen students practice a tap combination

Annika Abel Photography, courtesy Griffith

Griffith takes a similar approach for R3 Dance, which last year included 180 participants from around the world working in public schools, private studios, universities and other settings, teaching both tap and social dance. Teachers might bring an anti-racist statement they're drafting for their studio, for example, or a lesson plan or proposed changes to a college syllabus.

Griffith also gives teachers the knowledge to confidently structure and lead conversations about race in the dance industry. Participants typically come with a range of comfort levels in discussing race, says Griffith, some just beginning to comprehend race as a factor in dance. Others have read books and watched documentaries but don't know how to translate what they've learned into lessons. Some worry that starting difficult conversations with colleagues or students will get them fired or reprimanded.

But Griffith says she's been encouraged by the ways in which participants have reflected on everything from their costuming and choreography to their social media presence and hiring practices as a result of the program.

"It's been really inspiring to see more teachers taking this part of history with the gravity that it deserves—not in a way that makes them cry, but that makes them get to work," she says.

For instance, Maygan Wurzer, founder and director of All That Dance in Seattle, Washington, found her studio's diversity and inclusion program enhanced after attending R3 Dance with two of her colleagues. This includes a living document where all 19 instructors share materials that they're using to diversify their curriculum, such as lessons on tap and modern dancers of color, and asking teen students to research the history of race in various dance genres and present their findings.

These changes address a common problem that Griffith notices: Teachers give lessons on certain styles, steps or artists without providing sufficient historical context. For example, it's important to know who Fred Astaire and the Nicholas Brothers were, but it's equally vital to understand how racism contributed to the former having a more prominent place in the annals of dance history.

Griffith stands next to a large screen with a powerpoint presentation showing the name "Bill Bojangles Robinson" with some photos. She holds a microphone and speaks to a large group of students who sit on the ground

Annika Abel Photography, courtesy Griffith

"Topics like privilege and cultural appropriation need the same kind of thought and vision as teaching technique," she explains. "You have to layer those conversations, just like you wouldn't teach fouetté turns to a level-one student."

For educators who have finished one or both of her programs, Griffith is scheduling regular meetings to discuss further implementation strategies and lead additional workshopping sessions.

"As educators, we're excavators who bring out what we can in our students," she says. "But sometimes our tools get dull, and we need to keep sharpening them."

Ultimately, Griffith says that this work has been empowering not just for her students but also for her.

"Dance teachers are completely fine with being uncomfortable and taking feedback," she says. "I found an energy to do this work because there are so many people who are willing to do it with me."

Studio Owners
Courtesy Tonawanda Dance Arts

If you're considering starting a summer program this year, you're likely not alone. Summer camp and class options are a tried-and-true method for paying your overhead costs past June—and, done well, could be a vehicle for making up for lost 2020 profits.

Plus, they might take on extra appeal for your studio families this year. Those struggling financially due to the pandemic will be in search of an affordable local programming option rather than an expensive, out-of-town intensive. And with summer travel still likely in question this spring as July and August plans are being made, your studio's local summer training option remains a safe bet.

The keys to profitable summer programming? Figuring out what type of structure will appeal most to your studio clientele, keeping start-up costs low—and, ideally, converting new summer students into new year-round students.

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