Technology: HootSuite

Social-media dashboard

Not just another social-media task, HootSuite is a tool that can streamline your online marketing efforts by helping you organize posts and better manage your time. After you register, the site creates a personal dashboard that gives you access to your Facebook, Twitter, LinkedIn and Google+ accounts all at once. Instead of having several tabs open in your browser, you can view multiple social-media platforms on one screen and cross-post to several with one click. You can even schedule posts in advance, which is helpful when you’re planning to leave the studio or you want to save time by scheduling a week of activity in one sitting. Other convenient built-in features include the ability to shorten links, add geographic locations and save drafts. And with its analytics feature, HootSuite tracks your social-media buzz—how many people click on links and “Like” posts.

The site’s biggest downside is contact management. Though you can tag Twitter followers (for instance, “Look for our studio in this month’s issue of @dance_teacher!”), you can’t do so on Facebook. Regardless, HootSuite is an invaluable tool. The standard version is free, with enough features for the average studio owner, but those who want further customization may opt for the Pro version (starting at $8.99 a month). It’s also available as an app for iPad, iPhone and Android.

Teachers Trending
Alwin Courcy, courtesy Ballet des Amériques

Carole Alexis has been enduring the life-altering after-effects of COVID-19 since April 2020. For months on end, the Ballet des Amériques director struggled with fevers, tingling, dizziness and fatigue. Strange bruising showed up on her skin, along with the return of her (long dormant) asthma, plus word loss and stuttering.

"For three days I would experience relief from the fever—then, boom—it would come back worse than before," Alexis says. "I would go into a room and not know why I was there." Despite the remission of some symptoms, the fatigue and other debilitating side effects have endured to this day. Alexis is part of a tens-of-thousands-member club nobody wants to be part of—she is a COVID-19 long-hauler.

Keep reading... Show less
Teachers Trending

Annika Abel Photography, courtesy Griffith

When the murder of George Floyd in Minneapolis last May catalyzed nationwide protests against systemic racism, the tap community resumed longstanding conversations about teaching a Black art form in the era of Black Lives Matter. As these dialogues unfolded on social media, veteran Dorrance Dance member Karida Griffith commented infrequently, finding it difficult to participate in a meaningful way.

"I had a hard time watching people have these conversations without historical context and knowledge," says Griffith, who now resides in her hometown of Portland, Oregon, after many years in New York City. "It was clear that there was so much information missing."

For example, she observed people discussing tap while demonstrating ignorance about Black culture. Or, posts that tried to impose upon tap the history or aesthetics of European dance forms.

Keep reading... Show less
Studio Owners
Courtesy Tonawanda Dance Arts

If you're considering starting a summer program this year, you're likely not alone. Summer camp and class options are a tried-and-true method for paying your overhead costs past June—and, done well, could be a vehicle for making up for lost 2020 profits.

Plus, they might take on extra appeal for your studio families this year. Those struggling financially due to the pandemic will be in search of an affordable local programming option rather than an expensive, out-of-town intensive. And with summer travel still likely in question this spring as July and August plans are being made, your studio's local summer training option remains a safe bet.

The keys to profitable summer programming? Figuring out what type of structure will appeal most to your studio clientele, keeping start-up costs low—and, ideally, converting new summer students into new year-round students.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.