Higher Ed: Dual-Enrollment Programs Offer College Students a Link Between School and a Pro Career

VCU grad David Claypoole, aloft, now dances with Fort Wayne Ballet—which he credits to his professional experience with Richmond Ballet while in college.

Upon graduating from the Baltimore School for the Arts, dancer Courtney Celeste Spears was faced with a difficult decision: Should she head to college for a dance degree, or enroll in a pre-professional training program to get inside access to a company? Thanks to Fordham University’s partnership with The Ailey School in New York City, she managed to do both—and began apprenticing with Ailey II while still a junior. Dual-enrollment programs like this one can offer students the best of both worlds, but only if they know how to navigate them.

Finding the Right Fit

Melanie Person, who co-directs The Ailey School, encourages interested applicants to work backward in their decision-making. “What are you trying to accomplish? Obviously if you want a performing career, you want a program that is quite rigorous,” she says. “If you want to dance but don’t necessarily see yourself onstage, you might want a BA.”

While Spears chose Fordham, ballet dancer David Claypoole picked Virginia Commonwealth University because of its partnership with Richmond Ballet. “I had been going to its summer programs and was already entrenched in ballet,” he says, “but I knew I needed that little push to secure my ballet technique and give me access to a more contemporary side.”

He spent most of his first two years taking dance classes at Richmond Ballet and academic classes at VCU, even managing to squeeze in a business minor with course work in marketing and real estate. Upon graduating, he was offered a place with Richmond Ballet II.

While success stories such as these are common at both VCU and Fordham, “it’s important to get the details about the program,” says Judy Jacob, who directs the school at Richmond Ballet. “Are there opportunities for advancement? To perform? Is a trainee program going to help them audition, or is it going to restrict them?”

At Syracuse University in New York state, a majority of the university’s visual and performing arts majors elect to spend the final semester of their senior year in New York City, as part of the university’s Tepper Semester. “Syracuse is known for having an excellent musical theater program,” says program director Lisa Nicholas. “When we designed it, we wanted it to be a pre-professional, conservatory-style program.”

Ailey/Fordham student Courtney Celeste Spears (now with Ailey II) in Christian von Howard’s At This Time, In This Place

The Audition Process

Most dual-enrollment programs, like the Ailey/Fordham one, require separate applications for each participating institution, plus an audition, including a solo. At VCU, the auditions include both improvisation and an interview. Dance chair E. Gaynell Sherrod looks for risk takers—“students who are innovators,” she says—and dancers who have a point of view. “How do they see dance in the larger social cultural perspective?”

When VCU students audition for Richmond Ballet, however, physicality plays a more significant role. Jacob says, it’s all about “beautiful feet, lines, flexibility, technique and physique.”

Though an audition isn’t required for Syracuse BFA students to take part in the Tepper Semester, BA students from Syracuse and other well-established musical theater schools, such as Carnegie Mellon and The Boston Conservatory, are welcome to participate and need to audition. All students must provide letters of recommendation.

A Balancing Act

Of course, finding the right program and gaining admittance is only half the battle. Balancing the artistic and academic demands of a dual enrollment program requires careful planning. “I’d start with 8:30 ballet at Ailey to get it out of the way, then run back to Fordham for traditional academics, then back to Ailey for Horton, then back to Fordham,” says Spears.

Claypoole spent his mornings at VCU and his afternoons at Richmond Ballet, although he was always sure to participate in the university’s Friday afternoon workshops in order to work with visiting artists such as Camille A. Brown, Rennie Harris and Doug Varone.

After a placement class, Syracuse students begin their NYC semester with a week of exploratory classes at Broadway Dance Center. They then choose three classes that they’d like to continue taking, ranging from tap to musical theater, and earn three course credits in return. To supplement this training, students can receive a range of classes, including private voice lessons, classes in advanced performance technique, on- and off-camera coaching, tickets to more than two dozen performances (both on- and off-Broadway) and at least a dozen of what Nicholas terms “cultural field trips.” “We want them to learn not just the business,” she explains, “but what art is being done.”

Success Stories

Ten current members of Alvin Ailey American Dance Theater are Ailey/Fordham BFA graduates; other graduates have gone on to dance with Ballet Hispanico, Alonzo King LINES Ballet and Cirque du Soleil. And while it can be difficult to take on a double major in these programs, students at Fordham have earned additional degrees in communications, African American Studies, political science and psychology.

At VCU, dual-enrollment students comprise only a small percentage of the university’s larger dance program, but they swell the ranks at Richmond Ballet. Graduates have completed summer intensives with Urban Bush Women, BalletX and Philadanco, and Claypoole recently signed a contract with Fort Wayne Ballet.

Many Tepper Semester students—who are provided with the option of fully furnished apartments in New York during their semester there—never leave the city, because the Tepper Semester’s fast-track exposure has helped them land a role on Broadway before they even graduate. “It’s a fabulous way to get to know people,” says Nicholas. DT

Kat Richter is a writer, dancer and professor of anthropology. She lives in Philadelphia where she is artistic director of the Lady Hoofers Tap Ensemble.

Photo by Sarah Ferguson, courtesy of VCU; by Eduardo Patino, courtesy of Ailey/Fordham BFA program

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Studio Owners
Courtesy Tonawanda Dance Arts

If you're considering starting a summer program this year, you're likely not alone. Summer camp and class options are a tried-and-true method for paying your overhead costs past June—and, done well, could be a vehicle for making up for lost 2020 profits.

Plus, they might take on extra appeal for your studio families this year. Those struggling financially due to the pandemic will be in search of an affordable local programming option rather than an expensive, out-of-town intensive. And with summer travel still likely in question this spring as July and August plans are being made, your studio's local summer training option remains a safe bet.

The keys to profitable summer programming? Figuring out what type of structure will appeal most to your studio clientele, keeping start-up costs low—and, ideally, converting new summer students into new year-round students.


Find a formula that works for your studio

For Melanie Boniszewski, owner of Tonawanda Dance Arts in upstate New York, the answer to profitable summer programming lies in drop-in classes.

"We're in a cold-weather climate, so summer is actually really hard to attract people—everyone wants to be outside, and no one wants to commit to a full season," she says.

Tonawanda Dance Arts offers a children's program in which every class is à la carte: 30-minute, $15 drop-in classes are offered approximately two times a week in the evenings, over six weeks, for different age groups. And two years ago, she created her Stay Strong All Summer Long program for older students, which offers 12 classes throughout the summer and a four-day summer camp. Students don't know what type of class they're attending until they show up. "If you say you're going to do a hip-hop class, you could get 30 kids, but if you do ballet, it could be only 10," she says. "We tell them to bring all of their shoes and be ready for anything."

Start-up costs are minimal—just payroll and advertising (which she starts in April). For older age groups, Boniszewski focuses on bringing in her studio clientele, rather than marketing externally. In the 1- to 6-year-old age group, though, around 50 percent of summer students tend to be new ones—98 percent of whom she's been able to convert to year-round classes.

A group of elementary school aged- girls stands in around a dance studio. A teacher, a young black man, stands in front of the studio, talking to them

An East County Performing Arts Center summer class from several years ago. Photo courtesy ECPAC

East County Performing Arts Center owner Nina Koch knows that themed, weeklong camps are the way to go for younger dancers, as her Brentwood, California students are on a modified year-round academic school calendar, and parents are usually looking for short-term daycare solutions to fill their abbreviated summer break.

Koch keeps her weekly camps light on dance: "When we do our advertising for Frozen Friends camp, for example, it's: 'Come dance, tumble, play games, craft and have fun!'"

Though Koch treats her campers as studio-year enrollment leads, she acknowledges that these weeklong camps naturally function as a way for families who aren't ready for a long-term commitment to still participate in dance. "Those who aren't enrolled for the full season will be put into a sales nurture campaign," she says. "We do see a lot of campers come to subsequent camps, including our one-day camps that we hold once a month throughout our regular season."

Serve your serious dancers

One dilemma studio owners may face: what to do about your most serious dancers, who may be juggling outside intensives with any summer programming that you offer.

Consider making their participation flexible. For Boniszweski's summer program, competitive dancers must take six of the 12 classes offered over a six-week period, as well as the four-day summer camp, which takes place in mid-August. "This past summer, because of COVID, they paid for six but were able to take all 12 if they wanted," she says. "Lots of people took advantage of that."

For Koch, it didn't make sense to require her intensive dancers to participate in summer programming, partly because she earned more revenue catering to younger students and partly because her older students often made outside summer-training plans. "That's how you build a well-rounded dancer—you want them to go off and get experience from teachers you might not be able to bring in," she says.

Another option: Offering private lessons. Your more serious dancers can take advantage of flexible one-on-one training, and you can charge higher fees for individualized instruction. Consider including a financial incentive to get this kind of programming up and running. "Five years ago, we saw that some kids were asking for private lessons, so we created packages: If you bought five lessons, you'd get one for free—to get people in the door," says Boniszewksi. "After two years, once that program took off, we got rid of the discount. People will sign up for as many as 12 private lessons."

A large group of students stretch in a convention-style space with large windows. They follow a teacher at the front of the room in leaning over their right leg for a hamstring stretch

Koch's summer convention experience several years ago. Photo courtesy East County Performing Arts Center

Bring the (big) opportunities to your students

If you do decide to target older, more serious dancers for your summer programming, you may need to inject some dance glamour to compete with fancier outside intensives.

Bring dancers opportunities they wouldn't have as often during the school year. For Boniszewski, that means offering virtual master classes with big-name teachers, like Misha Gabriel and Briar Nolet. For Koch, it's bringing the full convention experience to her students—and opening it up to the community at large. In past years, she's rented her local community center for a weekend-long in-house convention and brought in professional ballet, jazz, musical theater and contemporary guest teachers.

In 2019, the convention was "nicely profitable" while still an affordable $180 per student, and attracted 120 dancers, a mix of her dancers and dancers from other studios. "It was less expensive than going to a big national convention, because parents didn't have to worry about lodging or travel," Koch says. "We wanted it to be financially attainable for families to experience something like this in our sleepy little town."

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