The Disney Way: Harnessing the Management Secrets of Disney in Your Company (Revised Edition)

By Bill Capodagli and Lynn Jackson

McGraw-Hill; 256 pages; $18.95

Everyone would agree that Walt Disney World runs like a well-oiled machine, but can the business strategies of a theme park and multimillion-dollar production company translate to a dance studio? Authors Bill Capodagli and Lynn Jackson would say yes. In a revised edition of The Disney Way, they take Walt Disney’s credo—“Dream, believe, dare, do”—and distill it into 10 concepts (“Treat customers like guests”; “Support and reward employees”) synonymous with Disney management methods. Included are reports from Ernst & Young, Men’s Wearhouse, The Cheesecake Factory and Four Seasons Hotels and Resorts about the way Disney methodology has revitalized their businesses. Do the same with your studio, and reap your own Disney-esque rewards.

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