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What’s Up for You in 2019?

Photo by Gez Xavier Mansfield on Unsplash

The start of a new calendar year—smack dab in the middle of the studio year—often brings its own challenges, issues and focuses. Here are two big questions on the minds of studio-business leaders as they head into 2019.

Are we giving our students what they really need? After taking some senior dancers to college dance auditions, Dale Lam noticed how they struggled with the modern portion. "They did fine in ballet," she says, "but then when it came to the modern part, they were fish out of water."
Her approach Lam hired a modern teacher for Horton and Graham techniques at her South Carolina–based studio, Columbia City Jazz Dance School & Company. She could see the difference in her dancers after only a few months. "I feel like I'm actually getting them more of what they're going to need—providing them the education they'll need after competitions."

What to do about the demand for instant gratification? Suzanne Blake Gerety and Kathy Blake have noticed a disturbing trend with parents new to dance at their Amherst, New Hampshire, studio. Gerety calls it push-button mentality: "They think, 'If I can get Amazon to ship my package overnight, why can't I get my kid to take class just once a week and get them on pointe?'"
Their approach "It's communicating to parents how it works at our studio, how you progress here and what the benefits of dance are," she says. They hold informational sessions at parent nights, including details of intensive and competition track options. They also invite alumni to help run recitals and assist with summer intensives as a way to demonstrate what studio graduates look like.

Studio Owners who try TutuTix for their Spring 2019 Recitals can get a $222 Visa Gift Card. Click here to learn more.

Teachers Trending
Alwin Courcy, courtesy Ballet des Amériques

Carole Alexis has been enduring the life-altering after-effects of COVID-19 since April 2020. For months on end, the Ballet des Amériques director struggled with fevers, tingling, dizziness and fatigue. Strange bruising showed up on her skin, along with the return of her (long dormant) asthma, plus word loss and stuttering.

"For three days I would experience relief from the fever—then, boom—it would come back worse than before," Alexis says. "I would go into a room and not know why I was there." Despite the remission of some symptoms, the fatigue and other debilitating side effects have endured to this day. Alexis is part of a tens-of-thousands-member club nobody wants to be part of—she is a COVID-19 long-hauler.

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Teachers Trending
Annika Abel Photography, courtesy Griffith

When the murder of George Floyd in Minneapolis last May catalyzed nationwide protests against systemic racism, the tap community resumed longstanding conversations about teaching a Black art form in the era of Black Lives Matter. As these dialogues unfolded on social media, veteran Dorrance Dance member Karida Griffith commented infrequently, finding it difficult to participate in a meaningful way.

"I had a hard time watching people have these conversations without historical context and knowledge," says Griffith, who now resides in her hometown of Portland, Oregon, after many years in New York City. "It was clear that there was so much information missing."

For example, she observed people discussing tap while demonstrating ignorance about Black culture. Or, posts that tried to impose upon tap the history or aesthetics of European dance forms.

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Studio Owners
Courtesy Tonawanda Dance Arts

If you're considering starting a summer program this year, you're likely not alone. Summer camp and class options are a tried-and-true method for paying your overhead costs past June—and, done well, could be a vehicle for making up for lost 2020 profits.

Plus, they might take on extra appeal for your studio families this year. Those struggling financially due to the pandemic will be in search of an affordable local programming option rather than an expensive, out-of-town intensive. And with summer travel still likely in question this spring as July and August plans are being made, your studio's local summer training option remains a safe bet.

The keys to profitable summer programming? Figuring out what type of structure will appeal most to your studio clientele, keeping start-up costs low—and, ideally, converting new summer students into new year-round students.

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