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Four Ways to Give Your Studio a Year-End Boost

Photo by Allef Vinicius via Unsplash

The holidays can make this time of year fly by. But successful studio directors know that December is not the time to rest on their laurels. Here are four projects to consider this month to give your business a year-end boost.


Get the 411 on What Parents Think

Photo via Unsplash

Build a short questionnaire—10–15 questions—with an online survey-generating program like SurveyMonkey, asking parents for feedback on your studio, classes, teachers and schedule. You'll get a feel for which areas need attention and have the second half of the studio year to implement changes.

Refresh Your Space

Photo by Etienne Boulanger via Unsplash

Take advantage of your winter break by deep-cleaning or refinishing your floors or re-taping your marley. Install cubbies, paint your walls or reorganize your prop closet or storage facility.

Hold Performance Reviews

Photo by Jon Tyson via Unsplash

Midyear staff evaluations will help you measure your employees' progress and track their goals. Ask each teacher to fill out a form (ahead of time) asking questions like: What's been working for you so far this year? What hasn't, and how has your performance been affected? What do you want to improve on? Take notes, discuss any issues that come up in conversation and keep criticism constructive.

Recharge Your Batteries

Photo by Ryan Moreno via Unsplash

Resist the urge to tackle every single item on your to-do wishlist (even this one!) and remember to take time for yourself. Studies show that performance levels increase after breaks—you'll get more done in a shorter amount of time when you take the opportunity to recharge. A short vacation or even a few days' rest will go far to reignite your passion for running a studio.

Studio Owners who try TutuTix for their Spring 2019 Recitals can get a $222 Visa Gift Card. Click here to learn more.

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In the spring of 2012, Barry Kerollis was abruptly forced into treating his career as a small business. Having just moved cross-country to join BalletX, he got injured and was soon let go.

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As Kerollis acknowledges, getting the business of you off the ground ("you" as a freelance dance educator, that is) can be filled with unexpected challenges—even for the most seasoned of gigging dancers. But becoming your own CEO can make your work–life balance more sustainable, help you make more money, keep you organized, and get potential employers to offer you more respect and improved working conditions. Here's how to get smart now about branding, finances and other crucial ways to tell the dance world that you mean business.

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