Revolutionize Your Studio Organization

So you've achieved your dream of owning a studio. Congratulations! Once that initial excitement wears off, we're betting that you'll discover just how overwhelming the day-to-day operation of such an endeavor really is. When you choose to run your own business, you're bound to encounter challenges, but with a unique business model at the center of it all, studio management certainly comes with its own hurdles, creating a perpetual learning curve that keeps both new studio owners and veterans on their toes.

Although a certain amount of this difficulty is to be expected for any studio, there's no longer any reason for you to suffer needlessly through each step of the way. All you have to do is reach out for a tool you can use to take your studio to the next level, namely studio management software.

Tools like our very own acclaimed Studio Director software can make a world of difference in virtually every aspect of your business. Let's run through some key ways in which this tool can revolutionize your studio.


Online Enrollment, Registration & Payment
By far the most valuable tool for your business is a website where your customers can research the studio and classes available, and more importantly, register, enroll and pay their bill online.

Google Integration
Help increase your enrollment by being the first in your area to offer Google Search Bookings! When people search Google and your business listing comes up in the results, The Studio Director scheduling capability can now integrate right onto Google. Students can book a class without ever leaving the search results page.

Email Communication
Keeping up with your database, both current and potential students, is key in growing your business. Our "Email" feature allows you to send emails individually or to a group! When emailing a group The Studio Director can show you open status as well as track bounced emails. Additionally, you can "set it and forget it" with our automated marketing emails! You create the email and the timing, and The Studio Director does the rest.

Event Management
Recital and competition seasons can be a very hectic time of year for many studios. Our Events & Recitals feature allows you to create events, order performances, ensure no overlap in performances by individual students, charge fees, create a basic program, and much more!

Costume Management
Between measuring, sizing, ordering, and charging costume deposits and balances, it's easy to lose track of all the paperwork involved. With options such as posting global charges, entering measurements, and running reports, The Studio Director's Costume Management Feature will take the headache out of the process.

The Studio Director has many features that will save you time. Spending hours fiddling with scheduling and bookkeeping can distract from what you do best! You're the dance experts, we're the software experts. Let's team up to make this year your best yet.

"We LOVE the Studio Director and can't imagine how we survived so long without it!" - CAGE & TNT, Topeka, KS

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Alwin Courcy, courtesy Ballet des Amériques

Carole Alexis has been enduring the life-altering after-effects of COVID-19 since April 2020. For months on end, the Ballet des Amériques director struggled with fevers, tingling, dizziness and fatigue. Strange bruising showed up on her skin, along with the return of her (long dormant) asthma, plus word loss and stuttering.

"For three days I would experience relief from the fever—then, boom—it would come back worse than before," Alexis says. "I would go into a room and not know why I was there." Despite the remission of some symptoms, the fatigue and other debilitating side effects have endured to this day. Alexis is part of a tens-of-thousands-member club nobody wants to be part of—she is a COVID-19 long-hauler.

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Annika Abel Photography, courtesy Griffith

When the murder of George Floyd in Minneapolis last May catalyzed nationwide protests against systemic racism, the tap community resumed longstanding conversations about teaching a Black art form in the era of Black Lives Matter. As these dialogues unfolded on social media, veteran Dorrance Dance member Karida Griffith commented infrequently, finding it difficult to participate in a meaningful way.

"I had a hard time watching people have these conversations without historical context and knowledge," says Griffith, who now resides in her hometown of Portland, Oregon, after many years in New York City. "It was clear that there was so much information missing."

For example, she observed people discussing tap while demonstrating ignorance about Black culture. Or, posts that tried to impose upon tap the history or aesthetics of European dance forms.

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Courtesy Tonawanda Dance Arts

If you're considering starting a summer program this year, you're likely not alone. Summer camp and class options are a tried-and-true method for paying your overhead costs past June—and, done well, could be a vehicle for making up for lost 2020 profits.

Plus, they might take on extra appeal for your studio families this year. Those struggling financially due to the pandemic will be in search of an affordable local programming option rather than an expensive, out-of-town intensive. And with summer travel still likely in question this spring as July and August plans are being made, your studio's local summer training option remains a safe bet.

The keys to profitable summer programming? Figuring out what type of structure will appeal most to your studio clientele, keeping start-up costs low—and, ideally, converting new summer students into new year-round students.

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