Studio Owners

Ask the Experts: How Do I Keep My Competition Team Motivated Right Now?

Getty Images

The first e-mail that we sent out talked about how the studio would be closed for two weeks and everyone should be practicing social distancing and staying healthy and well. We recorded some YouTube classes for all the recreational levels as well as some "boot camp" and warm-up classes for our full-time and part-time comp teams to stay in shape.


As April approached and it looked like we would be staying closed longer, we started sending out the competition rehearsal videos for the numbers we'd been working on before closure. We also signed up and paid for CLI online classes. Once we registered as a studio, our dancers were able to take advantage of all the CLI online classes at no charge, and we encouraged them to dance and take class every day. We made the decision that no monthly fees or any other type of payment would be charged until we were back in the studio running classes again.

We also put out daily challenges for each week: Move It Mondays, TikTok Tuesdays, etc. We have had Zoom chats to check in with each level of our competitive teams. Talking to all our dancers made all of us feel better, and hopefully the dancers felt better, as well. We continue to post new classes and challenges on social media and YouTube, and we send an e-mail weekly. There is a famous quote that we're keeping in mind: "Life is 10 percent what happens and 90 percent how we handle it."

Teacher Voices
Photo courtesy Rhee Gold Company

Since the start of the COVID-19 crisis, there has been a shift in our community that is so impressive that the impact could last long into our future. Although required school closures have hit the dance education field hard, what if, when looking back on this time, we see that it's been an incredible renaissance for dance educators, studio owners and the young dancers in our charge?

How could that be, you ask?

Keep reading... Show less
Teachers Trending
Photo by Yvonne M. Portra, courtesy Faulkner

It's a Wednesday in May, and 14 Stanford University advanced modern ­dance students are logged on to Zoom, each practicing a socially distanced duet with an imaginary person. "Think about the quality of their personality and the type of duet you might have," says their instructor Katie Faulkner, "but also their surface area and how you'd relate to them in space." Amid dorm rooms, living rooms, dining rooms and backyards, the dancers make do with cramped quarters and dodge furniture as they twist, curve, stretch and intertwine with their imaginary partners.

Keep reading... Show less
Music
Getty Images

Securing the correct music licensing for your studio is an important step in creating a financially sound business. "Music licensing is something studio owners seem to either embrace or ignore completely," says Clint Salter, CEO and founder of the Dance Studio Owners Association. While it may seem like it's a situation in which it's easier to ask for forgiveness rather than permission—that is, to wait until you're approached by a music-rights organization before purchasing a license—Salter disagrees, citing Peloton, the exercise company that produces streaming at-home workouts. In February, Peloton settled a music-licensing suit with the National Music Publishers' Association out-of-court for an undisclosed amount. Originally, NMPA had sought $300 million in damages from Peloton. "It can get extremely expensive," says Salter. "It's not worth it for a studio to get caught up in that."

As you continue to explore a hybrid online/in-person version of your class schedule, it's crucial that your music licenses include coverage for livestreamed instruction—which comes with its own particular requirements. Here are some answers to frequently asked questions about music licensing—in both normal times and COVID times—as well as some safe music bets that won't pose any issues.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.