Ask the Experts: How Much Is Your Recital Fee?

Thinkstock

Q: What's your recital fee, and how is it structured?

A: Clearly defined, itemized recital fees can reduce the amount of communication about when money is due and allow parents to budget and make appropriate choices. Recital fees vary greatly based on what's included. Typically, the fee includes costumes, tights, T-shirts, flowers and video or photos. Whether or not you include tickets depends on if your theater requires you to use their box-office service (which makes it more complicated). There are two fee formats: one flat fee, paid in full; or a fee broken up into nine monthly payments.


Once you determine what essential items to include, build your price. Consider offering sibling and multiple-class discounts. For example, you could charge $120 for a recital fee (which doesn't include a costume). Each student gets two tickets, one professional DVD of one show, a recital T-shirt, flowers presented onstage, a group photo in the program and a commemorative program. Any additional child in the family pays only $65. Or charge $129 for a recital fee that includes a costume but not tickets. Each student gets one recital costume, tights, accessories, a finale T-shirt and performance DVD. Additional costumes, including tights and accessories, are $85 each. You can create and customize add-on fees to allow parents options to suit their needs.

It's becoming more popular to offer an all-inclusive fee divided into monthly payments. You could charge $12 a month over the nine-month season to cover your registration fee plus a recital costume, T-shirt and DVD. If a student is in more than one class, add $5 per month per class for additional costumes. In these flat-fee scenarios, make sure you recoup any fees that would have been collected if a dancer registers into your program late.

News
Getty Images

Despite worldwide theater closures, the Universal Ballet Competition is keeping The Nutcracker tradition alive in 2020 with an online international competition. The event culminates in a streamed, full-length video of The Virtual Nutcracker consisting of winning entries on December 19. The competition is calling on studios, as well as dancers of all ages and levels, to submit videos by November 29 to be considered.

"Nutcracker is a tradition that is ingrained in our hearts," says UBC co-founder Lissette Salgado-Lucas, a former dancer with Royal Winnipeg Ballet and Joffrey Ballet. "We danced it for so long as professionals, we can't wait to pass it along to dancers through this competition."

Keep reading... Show less
Robbie Sweeny, courtesy Funsch

Christy Funsch's teaching career has taken her from New York City to the Bay Area to Portugal, with a stint in a punk band in between. But this fall—fresh off a Fulbright in Portugal at the Instituto Politécnico de Lisboa, School of Dance (ESD), teaching and researching empathetic embodiment through somatic dance training—Funsch's teaching has taken her to an entirely new location: Zoom. A visiting professor at Slippery Rock University for the 2020–21 academic year, Funsch is adapting her eclectic, boundary-pushing approach to her virtual classes.

Originally from central New York State, Funsch spent 20 years performing in the Bay Area, where she also started her own company, Funsch Dance Experience. "My choreographic work from that time is in the dance-theater experiential, fantasy realm of performance," she says. "I also started blending genres and a lot of urban styles found their way into my choreography."

Keep reading... Show less
News
Courtesy Meg Brooker

As the presidential election approaches, it's a particularly meaningful time to remember that we are celebrating the centennial of the 19th Amendment, when women earned the right to vote after a decades-long battle.

Movement was more than a metaphor for the fight for women's suffrage—dancers played a real role, most notably Florence Fleming Noyes, who performed her riveting solo Dance of Freedom in 1914 to embody the struggle for women's rights.

This fall, Middle Tennessee State University director of dance Meg Brooker is reconstructing Dance of Freedom on 11 of her students. A Noyes Rhythm teacher and an Isadora Duncan scholar, Brooker is passionate about bringing historic dance practices into a contemporary context.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.