Ask the Experts: How Do I Express My Studio's Uniqueness on Social Media?

Getty Images
Q: How do I stand out on social media if all the other dance studios seem to say the same things I do?

A: Social media works best when you stay true to your unique studio culture. Be relatable, engaging and responsive. Here are some tips we have found useful.

Use the kind of tone, language and philosophy that represents you and your studio.

Use photos and videos of your own students whenever possible, because they are truly what makes you unique. Take care to share a variety of images that represent your entire student body.

Monitor your direct messages (DMs), because your audience wants to know there's someone listening. Responding to comments with a like, a love or a short thanks will show you care and that you appreciate them. Engagement with your dancers and parents in particular is key.

It helps to be consistent with your posting and sharing schedule. For example, you could post motivational posts on Mondays, tips on Tuesdays, studio promotion posts on Wednesdays, etc. Doing this gives you a focus and lets other organic posts become more spontaneous.

Maximize your social bio and "About Us" sections of social media.

Use a unique, consistent hashtag to make finding and engaging with your audience easier.


When you take time to watch your social-media analytics to see what posts and pages are most engaging and clicked, you can start to do more of what's working.

Teaching Tips
A 2019 Dancewave training. Photo by Effy Grey, courtesy Dancewave

By now, most dance educators hopefully understand that they have a responsibility to address racism in the studio. But knowing that you need to be actively cultivating racial equity isn't the same thing as knowing how to do so.

Of course, there's no easy answer, and no perfect approach. As social justice advocate David King emphasized at a recent interactive webinar, "Cultivating Racial Equity in the Classroom," this work is never-ending. The event, hosted by Dancewave (which just launched a new racial-equity curriculum) was a good starting point, though, and offered some helpful takeaways for dance educators committed to racial justice.

Keep reading... Show less
Higher Ed
The author, Robyn Watson. Photo courtesy Watson

Recently, I posted a thread of tweets elucidating the lack of respect for tap dance in college dance programs, and arguing that it should be a requirement for dance majors.

According to onstageblog.com, out of the 30 top-ranked college dance programs in the U.S., tap dance is offered at 19 of them, but only one school requires majors to take more than a beginner course—Oklahoma City University. Many prestigious dance programs, like the ones at NYU Tisch School of the Arts and SUNY Purchase, don't offer a single course in tap dance.

Keep reading... Show less
Teaching Tips
Getty Images

After months of lockdowns and virtual learning, many studios across the country are opening their doors and returning to in-person classes. Teachers and students alike have likely been chomping at the bit in anticipation of the return of dance-class normalcy that doesn't require a reliable internet connection or converting your living room into a dance space.

But along with the back-to-school excitement, dancers might be feeling rusty from being away from the studio for so long. A loss of flexibility, strength and stamina is to be expected, not to mention emotional fatigue from all of the uncertainty and reacclimating to social activities.

So as much as everyone wants to get back to normal—teachers and studio owners included—erring on the side of caution with your dancers' training will be the most beneficial approach in the long run.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.