Ask the Experts: Getting More Facebook Likes

Q: How do we get more parents and students to like our studio’s Facebook page? I’m considering running a drawing for a free recital costume. Are there better ways to build our Facebook fans and get the word out about studio news and events?

A: Running contests and using paid ads can be part of an overall strategy for gaining more Facebook “likes,” but it should not be your primary focus. We have found that when you consistently share information that is timely and engaging, you can reap the social interaction benefits that Facebook provides. Once you’ve directed your students and parents to first look at your studio’s Facebook page for news and events, then the opportunities to participate in contests will be welcomed and shared among your fans.

We asked social-media strategist Ashani Mfuko to share some additional tips: “Remember that your current fans’ interaction on your page shows up in their news feed that their friends see,” she says. “Find out what posts engage them the most, whether it is photos, videos, useful tips and advice or questions that start a discussion.”

At our studio we have found that regularly taking the time to look at the “See Insights” tab in the admin toolbar is helpful, because it shows us how many people we reached with our posts and which posts generated the most engagement.

When sharing studio news, Mfuko also advises not to be too promotional all the time: “Take your real-life personality and culture that you have at your dance studio,” she says, “and translate that to your Facebook page. That’s what current and potential students will relate to and what will lead them to like, comment and share your content—which equals more ‘likes’ on your page.”

Kathy Blake is the owner of Kathy Blake Dance Studios in Amherst, New Hampshire. She and Suzanne Blake Gerety are the co-founders of DanceStudioOwner.com.

 Photo by B Hansen Photography, courtesy of Suzanne Blake Gerety

News
Getty Images

Despite worldwide theater closures, the Universal Ballet Competition is keeping The Nutcracker tradition alive in 2020 with an online international competition. The event culminates in a streamed, full-length video of The Virtual Nutcracker consisting of winning entries on December 19. The competition is calling on studios, as well as dancers of all ages and levels, to submit videos by November 29 to be considered.

"Nutcracker is a tradition that is ingrained in our hearts," says UBC co-founder Lissette Salgado-Lucas, a former dancer with Royal Winnipeg Ballet and Joffrey Ballet. "We danced it for so long as professionals, we can't wait to pass it along to dancers through this competition."

Keep reading... Show less
Robbie Sweeny, courtesy Funsch

Christy Funsch's teaching career has taken her from New York City to the Bay Area to Portugal, with a stint in a punk band in between. But this fall—fresh off a Fulbright in Portugal at the Instituto Politécnico de Lisboa, School of Dance (ESD), teaching and researching empathetic embodiment through somatic dance training—Funsch's teaching has taken her to an entirely new location: Zoom. A visiting professor at Slippery Rock University for the 2020–21 academic year, Funsch is adapting her eclectic, boundary-pushing approach to her virtual classes.

Originally from central New York State, Funsch spent 20 years performing in the Bay Area, where she also started her own company, Funsch Dance Experience. "My choreographic work from that time is in the dance-theater experiential, fantasy realm of performance," she says. "I also started blending genres and a lot of urban styles found their way into my choreography."

Keep reading... Show less
News
Courtesy Meg Brooker

As the presidential election approaches, it's a particularly meaningful time to remember that we are celebrating the centennial of the 19th Amendment, when women earned the right to vote after a decades-long battle.

Movement was more than a metaphor for the fight for women's suffrage—dancers played a real role, most notably Florence Fleming Noyes, who performed her riveting solo Dance of Freedom in 1914 to embody the struggle for women's rights.

This fall, Middle Tennessee State University director of dance Meg Brooker is reconstructing Dance of Freedom on 11 of her students. A Noyes Rhythm teacher and an Isadora Duncan scholar, Brooker is passionate about bringing historic dance practices into a contemporary context.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.