We don't need to tell you that dance studios are the heart of the dance industry. Or, that many of them are struggling right now due to COVID-19.
So instead, we'll tell you some good news: Apolla Performance Wear—who you may know for their popular compression "shocks"—is teaming up with Florida-based Dance Arts Centre to raise funds that will go directly to supporting dance studios hard hit by the pandemic.
The best part: The For The Love Of Dance Challenge will be funded by donations from members of the dance community and dance supporters, who will earn entries into sweepstakes for some truly epic prizes, provided by dance industry leaders (including us!).
Every dance organization who contributes a prize will then tag three more to join in the challenge. Some drool-worthy prizes are already lined up, like VIP tickets to Boston Ballet and private lessons with dancers like Hope Boykin and Jaimie Goodwin. A donation of $10 or more counts as one entry for the prize of your choosing.
U.S.-based studios can apply to win grants up to $5,000 dollars. Studios will be vetted thoroughly and will be required to complete a four-course series on racism, gender equality, sex abuse prevention and dance science. Eligible studios will join a pool from which grant recipients will be randomly chosen every month as long as the challenge lasts.