Studio Owners

A New-Owner’s Guide to Setting Boundaries and Expectations for Studio Behavior

What are your non-negotiables? Share on Dance Teacher's Facebook page.

It could be argued that half the battle of owning a dance studio is getting people to follow the rules. To ensure your business will run like a well-oiled machine, it helps to have clear expectations in place for students and their families—and, most important, to make sure everyone knows them from day one. Of course, every school is unique, and behavior that may be acceptable to you might be out of the question for someone else. "There are so many studios out there," says Dana McGuire, a studio co-owner in North Kansas City, Missouri. "Know and stand by what you're about." Here, four seasoned studio directors discuss the issues they consider non-negotiable.


Attendance

Obviously, you want students to show up—but how many absences should you allow? At Stafford Dance Company in Stafford, Virginia, competition team members get three excused absences per season, whereas recreational students are simply encouraged not to miss classes. Meanwhile, at Priscilla and Dana's School of Dance, "dancers are allowed one miss per routine or class before Christmas, and one after," says McGuire. "We're really strict about it; if they have a vacation or a wedding, they have to save their absence for that."

Other attendance-related questions to consider when deciding your absentee policy: What counts as an excused absence? How should students notify you? Is there a penalty for missing too many classes or rehearsals?

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Teaching Tips
Courtesy Jill Randall

Fall may be fast-approaching, but it's never too late to slip in a little summer reading—especially if it'll make you all the more prepared for the perhaps crazier-than-usual season ahead.

Here are six new releases to enrich your coming school year:

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Sponsored by A Wish Come True
Courtesy A Wish Come True

Studio owners who've been in the recital game for a while have likely seen thousands of dance costumes pass through their hands.

But with the hustle and bustle of recital time, we don't always stop to think about where exactly those costumes are coming from, or how they are made.

If we want our costumes to be of the same high quality as our dancing—and for our costume-buying process to be as seamless as possible—it helps to take the time to learn a bit more about those costumes and the companies making them.

We talked to the team at A Wish Come True—who makes all their costumes at their factory in Bristol, Pennsylvania—to get an inside look at what really goes into making a costume, from conception to stage.

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Studio Owners

Jana Belot's 31-year-old New Jersey–based Gotta Dance has six studios, 1,720 students and, usually, 13 recitals. In a normal year, Belot rents a 1,000-seat venue for up to 20 consecutive days and is known for her epic productions, featuring her studio classes and Gotta Dance's pre-professional dance team, Showstoppers. Until March, she was planning this year's jungle-themed recital in this same way.

When the pandemic hit, Belot soon decided to do a virtual recital instead. Due to the scale of the production—300 to 500 dancers performing in each of the 13 shows—postponing or moving to an outdoor venue wasn't practical. (Canceling, for her, was out of the question.)

Unsurprisingly, Belot's virtual recital was just as epic as her in-person shows—with 10,000 submitted videos, animation, musicians and more. Here's how it all came together, and what it cost her.

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