Though a new studio year brings with it its own stressors—class scheduling, orientation, newly sore muscles—you'd be remiss if you didn't also use this opportunity to carefully consider what's been working (and what hasn't) for your studio. Is it time to repaint your lobby? Get rid of that more-trouble-than-it's-worth vending machine? Finally add a social-media clause to your student handbook? August is your chance to roll up your sleeves and give every aspect of your business the mental elbow grease it needs.
Reevaluate your social-media presence
Are you taking full advantage of the marketing and branding possibilities a strong social-media presence can afford you? Though Wachholtz's studio has thriving Facebook and Instagram profiles, she wanted to expand to YouTube for promotional purposes. A former student, now in college, edited three videos for the studio's YouTube channel: one about Wachholtz's professional career; one composed of parent interviews; and one of student interviews. These videos serve a dual purpose for Wachholtz: They offer Andrea In Motion a sense of professionalism, and they answer potential parents' questions about the studio's history, focus and vibe.