Though a new studio year brings with it its own stressors—class scheduling, orientation, newly sore muscles—you'd be remiss if you didn't also use this opportunity to carefully consider what's been working (and what hasn't) for your studio. Is it time to repaint your lobby? Get rid of that more-trouble-than-it's-worth vending machine? Finally add a social-media clause to your student handbook? August is your chance to roll up your sleeves and give every aspect of your business the mental elbow grease it needs.
Update your website
Make sure your studio calendar and weekly schedule are current—but don't forget about your website photos, too. "Keep your pictures as current as possible," says Wachholtz. "Some of these students [pictured] maybe don't come to the studio anymore, but your 5-year-olds would love to see their pictures on the website." Hazel Maglasang, who owns En Pointe Dance Studio in Tracy, California, made the switch this year from hiring someone to build and maintain her website to creating her own with Wix, a free, intuitive website-building platform. "I'm not a techy person," she says. "But it's very easy." She was even able to integrate her studio management system, Jackrabbit, with her new website.