Studio Owners

8 To-Do's for Maximum Effect to Start the Studio Year

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Though a new studio year brings with it its own stressors—class scheduling, orientation, newly sore muscles—you'd be remiss if you didn't also use this opportunity to carefully consider what's been working (and what hasn't) for your studio. Is it time to repaint your lobby? Get rid of that more-trouble-than-it's-worth vending machine? Finally add a social-media clause to your student handbook? August is your chance to roll up your sleeves and give every aspect of your business the mental elbow grease it needs.



Review and edit your studio policies

Andrea Wachholtz, who owns a studio in Staten Island, New York, uses the summer months to update her handbook. "When I first opened," says Wachholtz, who founded Andrea In Motion eight years ago, "my policies were maybe half a page. You think, 'I don't need to put that as part of my policies. People will just know that!' Then you end up saying to yourself, 'This needs to be included next year.'" What problems cropped up last year that you need to address in your guidelines, to make sure they don't happen again? Wachholtz, for example, expanded her handbook to include specifying dress code, down to students' hair ("No hair down," she says), and a rule that if a parent contributes in a negative fashion to the atmosphere of the studio, they'll be asked to leave immediately. "If you read my mission statement, I promote that when you bring your child to my studio, it's a safe environment," she says.




Teachers Trending
Annika Abel Photography, courtesy Griffith

When the murder of George Floyd in Minneapolis last May catalyzed nationwide protests against systemic racism, the tap community resumed longstanding conversations about teaching a Black art form in the era of Black Lives Matter. As these dialogues unfolded on social media, veteran Dorrance Dance member Karida Griffith commented infrequently, finding it difficult to participate in a meaningful way.

"I had a hard time watching people have these conversations without historical context and knowledge," says Griffith, who now resides in her hometown of Portland, Oregon, after many years in New York City. "It was clear that there was so much information missing."

For example, she observed people discussing tap while demonstrating ignorance about Black culture. Or, posts that tried to impose upon tap the history or aesthetics of European dance forms.

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Studio Owners
Courtesy Tonawanda Dance Arts

If you're considering starting a summer program this year, you're likely not alone. Summer camp and class options are a tried-and-true method for paying your overhead costs past June—and, done well, could be a vehicle for making up for lost 2020 profits.

Plus, they might take on extra appeal for your studio families this year. Those struggling financially due to the pandemic will be in search of an affordable local programming option rather than an expensive, out-of-town intensive. And with summer travel still likely in question this spring as July and August plans are being made, your studio's local summer training option remains a safe bet.

The keys to profitable summer programming? Figuring out what type of structure will appeal most to your studio clientele, keeping start-up costs low—and, ideally, converting new summer students into new year-round students.

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Dancer Diary
Claire McAdams, courtesy Houston Ballet

Former Houston Ballet dancer Chun Wai Chan has always been destined for New York City Ballet.

While competing at Prix de Lausanne in 2010, he was offered summer program scholarships at both the School of American Ballet and Houston Ballet. However, because two of the competition's winners that year were Houston Ballet's Aaron Sharratt and Liao Xiang, dancers Chan idolized, he turned down SAB. He joined Houston Ballet II in 2010, the main company's corps de ballet in 2012, and was promoted to principal in 2017. Oozing confidence and technical prowess, Chan was a Houston favorite, and even landed himself a spot on Dance Magazine's "25 to Watch."

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