Any savvy studio owner knows that bringing in guest artists is a good idea, whether for a two-hour master class or a weekend spent choreographing recital or competition routines. Your students learn new styles, get exposed to different teaching approaches and have the chance to network with professionals. But it can be a challenge to bring in the guest you want—paying for airfare, lodging, meals, hourly teaching rates, choreography fees—while keeping your bottom line in the black. And you want to keep master class fees reasonable for your dancers. But there are ways to economize, if you're willing to think outside the box.


1. Go local. Can't afford to bring in Justin Bieber's biggest backup dancer? Ask a college professor or graduate student from your local university dance program. Or if you live within driving distance of a bigger city, take advantage of resources there to save on airfare and accommodations. "We're in Connecticut, so there are many cities close to us—New York City, Boston," says Gabby Sparks, owner of Sparkle & Shine Dance in Bantam, CT. "I can find people you wouldn't imagine within a 30-minute drive."

2. Play the long game. If you offer guest artists the chance to stay for a full week or to return once a month for three months, they might be inclined to lower their hourly rate. It's a win-win: They get paid for more classes, and you can open up the opportunity to more dancers.

Longer residencies will help you build lasting relationships. "We create more of a bond with these teachers, who want to come back next year," says Sparks about her studio's weeklong summer camp. In fact, a recent guest artist enjoyed her time there so much that she ended up joining Sparks' permanent faculty after moving to the area.

3. Take advantage of downtime. Scheduling master classes during off-peak times—when an artist might be home for the holidays, for example, or during the summer, when the convention circuit cools down—could cut you a break in their fee.

4. Shop around. Use a flight aggregator website, like kayak.com or skyscanner.com, to find and compare the cheapest airline tickets. If you know your studio schedule far enough in advance, try booking flights 54 days out from the trip. Studies show this is the optimal advance time to purchase a U.S. domestic flight.

©Thinkstock

5. Take it outside. Hold your master classes off-site to encourage students from other studios to drop in. By opening the class up to the general public and taking away the possible stigma of having to visit your studio's stomping grounds, you'll up your master class enrollment. "Other kids just don't want to walk through your doors," says Christy Curtis of CC & Co Dance Complex in Raleigh, North Carolina.

6. Collect up front. Carole Royal of Royal Dance Works in Phoenix, Arizona, recommends charging competition dancers a fee at the beginning of the year to cover a number of comp-related expenses—including guest artist costs. Suggested range: $250–$400.

7. Mi casa, su casa. If you know the teacher you're bringing in personally, don't splurge on a hotel room. Instead, offer your guest room as a cozy (and free) accommodation. "I would say that at least half the people I bring in stay at my house," says Royal.

8. Let them side-hustle. If you need choreography for seven different competition solos, and your creative juices just aren't flowing, offer your master teacher the chance to choreograph. You'll get a much-needed break from dancemaking, and they'll get the opportunity to earn a nice chunk of change. You can charge dancers a choreography fee that you pass on to the guest artist directly. Suggested range: $200–$250.

Orlando Ballet dancer Isabella Mendez teaches a master class for Sparkle & Shine Dance in Connecticut. Photo courtesy of Sparkle & Shine Dance.

9. Pump up the value. Feel hesitant to charge $70 a head for a one-hour master class but know that's what you need in order to break even? Ask your guest artist to do a short Q&A session with students after class. Their advice, professional experiences and personal anecdotes are an added value your students will appreciate.

10. Cover your bases. Ask your insurance agent if visiting teachers are covered by your liability policy. If they aren't, make sure the guest artist has liability insurance and lists you as an additional insured.

Dance Teachers Trending
Photo by Jacqueline Chang, courtesy of Ailey Extension

Marshall Davis Jr.'s introduction to tap dance began at 10 years old at African Heritage Cultural Arts Center, where his father is director, in Miami, Florida. Training began in sneakers and dress shoes that Davis Jr. did his best to get sound out of. "My father was reluctant to invest in tap shoes, because he thought it was likely I would change my mind about dancing," he says. But it didn't take long before Davis Jr.'s passion for tap became undeniable, and his father bought him his first pair of tap shoes. Just one year later, Davis Jr. became the 1989 Florida winner for the Tri-Star Pictures Tap Day contest, a promotion for the movie Tap, starring Gregory Hines and Sammy Davis Jr. Through that experience, a new tap-dancing future was opened.

Keep reading... Show less
Getty Images

Q: Are there good sources to find replacement dance teachers? When I go through standard employment services, I get people who are not properly trained or lack experience.

Keep reading... Show less
Dancer Health
Courtesy of Susan Jaffe

Throughout Susan Jaffe's performance career at American Ballet Theatre, there was something special, even magical, about her dancing. Lauded as "America's quintessential American ballerina" by The New York Times, Jaffe has continued to shine in her postperformance career, most recently as the dean of dance at the University of North Carolina School of the Arts. She credits the "magic" to her meditation practice, which she began in the 1990s at the height of her career. We sat down with Jaffe to learn more about her practice and how it has helped her both on and off the stage.

Keep reading... Show less
Dance Teacher Tips
Getty Images

Reviewing a simple recording of your voice when you're teaching can help you hear how you sound to your students. Taking the time to play back your instructions, corrections and compliments throughout class will help you find any weak spots as well as recognize some of your strengths. It's a great technique to help you evaluate your instructional ability and make improvements, and pat yourself on the back for things you are doing well. Plus, it's super-easy to do!

Keep reading... Show less
Site Network
Including ballet competition standout Alina Taratorin (photo by Oliver Endahl, courtesy Taratorin)

Congratulations to the 39 talented dancers just named 2020 YoungArts award winners! This year's group of awardees includes several familiar faces from the competition scene.

Keep reading... Show less
To Share With Students
Photo by Brian Babineau, courtesy Burghardt

When Alicia Burghardt entered Dean College in Massachusetts as a freshman dance major, it hadn't occurred to her that the Boston Celtics had a dance team. A competition kid with aspirations for Broadway, Burghardt never imagined herself as an NBA dancer. But by the time she was finishing her senior year, she'd not only joined the Celtics Dancers, she was choreographing a number for a major playoff game. And after finishing her rookie year, surrounded on that TD Garden parquet floor by uproarious fans, she couldn't help but stay for another. "It's unbelievable performing for Boston fans," she says. "They're so loyal to their team. It could be third quarter, down 20 points, and they're still cheering."

Keep reading... Show less
Dance Teacher Tips
"The Greatest Show on Earth." Photo by Brenda Rueb, courtesy of Vona Dance

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

Keep reading... Show less
Dance Teachers Trending

"No formal training. No dance studio. No mentor," says Erik Saradpon about his beginnings in hip hop.

"I think that's why I'm especially tough on these guys, because I don't take the relationship for granted," he says, referring to his students. "I'm like a dad to them. I had a shortage of role models in my life. I wanted that so badly. I project that onto my kids."

Keep reading... Show less
Dance Teacher Tips
From Coppélia. Photo by Toshi Oga, courtesy of MOGA

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

Keep reading... Show less
Site Network
Nanette Grebe/Getty Images

Have you heard the story about the dancer who needed a double hip replacement…at age 16?

It's not an urban legend—just ask iconic choreographer Mia Michaels. In a video series about dance injuries, produced by Apolla Performance Footwear, Michaels tells the tale of a teenage comp kid who pushed so hard she ended up in surgery.

That dancer's harrowing story was one of the inspirations for the Bridge Dance Project. The new initiative—brainchild of Jan Dunn, co-director of Denver Dance Medicine Associates, and Kaycee Cope Jones, COO of Apolla—aims to connect members of the competition and commercial dance communities with dance science experts. While many academic and professional concert dancers have benefited from recent advances in dance medicine, that information hasn't made its way to most of the young students in convention ballrooms. And as the technical demands on those students increase, so does the number of injuries.

We talked to Dunn and Jones about how the Bridge Dance Project was born, the initiative's long-term goals, and why young competition and commercial dancers should make injury prevention a priority.

Keep reading... Show less
Dance Teacher Tips
Jessica Kubat (center) with her studio staff. Photo by Vincent Alongi, courtesy of Kubat

Jessica Kubat's path to becoming a studio owner wasn't typical or glamorous or the product of a family business, handed down. When she opened MJ's House of Dance in Lindenhurst, New York, this past summer, she had just turned 40, was a mom of three, and had worked at two different studios long-term. Over the last two and a half years, she'd painstakingly saved up $25,000 and had gone to the Small Business Development Center at a local college on Long Island for help creating her business plan. Her area was moderately saturated with studios, so she spent considerable time planning what would set her school apart—live musical accompaniment, for one—and hired a marketing director nine months before the business even opened. It was a methodical, careful approach—Kubat calls it "the old-fashioned way"—to opening a studio, and it's paid off: She started summer classes with 75 students and is well on her way to reaching her first-year enrollment goal of 250 dancers. "When I turned 40, I decided that it was time to do something bigger," says Kubat. "I always wanted to own a studio—it was just never financially available to me."

Keep reading... Show less
Dance Teacher Tips
From "Boston—Our City." Photo by Rachel Hassinger, courtesy of BalletRox

Your year-end recital is your studio's pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they've accomplished during the year, it's your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an influential role in the local community. Whether a prominent conservatory or a small-town studio, and whether your dancers win competitions or take classes once a week, your year-end recital is the chance for your dancers—and your program—to shine.

Keep reading... Show less

mailbox

Get DanceTeacher in your inbox