Any savvy studio owner knows that bringing in guest artists is a good idea, whether for a two-hour master class or a weekend spent choreographing recital or competition routines. Your students learn new styles, get exposed to different teaching approaches and have the chance to network with professionals. But it can be a challenge to bring in the guest you want—paying for airfare, lodging, meals, hourly teaching rates, choreography fees—while keeping your bottom line in the black. And you want to keep master class fees reasonable for your dancers. But there are ways to economize, if you're willing to think outside the box.


1. Go local. Can't afford to bring in Justin Bieber's biggest backup dancer? Ask a college professor or graduate student from your local university dance program. Or if you live within driving distance of a bigger city, take advantage of resources there to save on airfare and accommodations. "We're in Connecticut, so there are many cities close to us—New York City, Boston," says Gabby Sparks, owner of Sparkle & Shine Dance in Bantam, CT. "I can find people you wouldn't imagine within a 30-minute drive."

2. Play the long game. If you offer guest artists the chance to stay for a full week or to return once a month for three months, they might be inclined to lower their hourly rate. It's a win-win: They get paid for more classes, and you can open up the opportunity to more dancers.

Longer residencies will help you build lasting relationships. "We create more of a bond with these teachers, who want to come back next year," says Sparks about her studio's weeklong summer camp. In fact, a recent guest artist enjoyed her time there so much that she ended up joining Sparks' permanent faculty after moving to the area.

3. Take advantage of downtime. Scheduling master classes during off-peak times—when an artist might be home for the holidays, for example, or during the summer, when the convention circuit cools down—could cut you a break in their fee.

4. Shop around. Use a flight aggregator website, like kayak.com or skyscanner.com, to find and compare the cheapest airline tickets. If you know your studio schedule far enough in advance, try booking flights 54 days out from the trip. Studies show this is the optimal advance time to purchase a U.S. domestic flight.

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5. Take it outside. Hold your master classes off-site to encourage students from other studios to drop in. By opening the class up to the general public and taking away the possible stigma of having to visit your studio's stomping grounds, you'll up your master class enrollment. "Other kids just don't want to walk through your doors," says Christy Curtis of CC & Co Dance Complex in Raleigh, North Carolina.

6. Collect up front. Carole Royal of Royal Dance Works in Phoenix, Arizona, recommends charging competition dancers a fee at the beginning of the year to cover a number of comp-related expenses—including guest artist costs. Suggested range: $250–$400.

7. Mi casa, su casa. If you know the teacher you're bringing in personally, don't splurge on a hotel room. Instead, offer your guest room as a cozy (and free) accommodation. "I would say that at least half the people I bring in stay at my house," says Royal.

8. Let them side-hustle. If you need choreography for seven different competition solos, and your creative juices just aren't flowing, offer your master teacher the chance to choreograph. You'll get a much-needed break from dancemaking, and they'll get the opportunity to earn a nice chunk of change. You can charge dancers a choreography fee that you pass on to the guest artist directly. Suggested range: $200–$250.

Orlando Ballet dancer Isabella Mendez teaches a master class for Sparkle & Shine Dance in Connecticut. Photo courtesy of Sparkle & Shine Dance.

9. Pump up the value. Feel hesitant to charge $70 a head for a one-hour master class but know that's what you need in order to break even? Ask your guest artist to do a short Q&A session with students after class. Their advice, professional experiences and personal anecdotes are an added value your students will appreciate.

10. Cover your bases. Ask your insurance agent if visiting teachers are covered by your liability policy. If they aren't, make sure the guest artist has liability insurance and lists you as an additional insured.

The Conversation
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It's February! The month of love (and by extension, the month of pink) is upon us. We are major fans of a good class theme, and dressing lovey-dovey is one of our very favorites! So this month, to keep you on brand, we have a list of our favorite pink leos on the market right now. They're all kinds of wonderful.

Check them out and let us know your favorite in the comments!

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It's the day after Valentine's Day, and every single one of us is in a chocolate coma scrolling through endless love posts on social media. It's both the best and the worst day of the year 😂. Obnoxiously mushy Instagram captions aside, whether you have a significant other or not, we all know that your studio co-workers are the actual loves of your life.

Check out our five reasons why, and let us know over in our comments if we got 'em right!

XOXO

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Q: Do you have any advice for dividing students into groups?

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In Antoine Hunter's jazz class, students inevitably pick up sign language just by virtue of being his student. Though he doesn't typically incorporate ASL into his class combos, this dynamic phrase, which is one of his favorites, includes four signs: "heart," " re," "gone" and "deaf."

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The Big Apple Tap Fest, courtesy of Dee

Debbi Dee took her first tap class at age 5 from vaudevillian hoofer and rhythm tapper Curly Fisher, in Rochester, New York. She studied tirelessly with him in the garage he had turned into a small, makeshift dance studio until she was 13 years old, when he claimed he had taken her as far as he could, and she needed to find herself a new teacher. Instead, she jumped feet first into her professional career, tapping with the Lawrence Welk and Count Basie orchestras on the traveling state fair circuit, on the Bob Hope USO shows, and in nightclubs in Vegas and the Catskills.

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We've all had times when we've failed miserably while trying our best to communicate important concepts and ideas to our students. We are all well-meaning with hopes that our dancers will achieve their dreams and become kind humans along the way. Unfortunately, our delivery may need some honing in order to help them without causing some damage,

Here are four common phrases dance teachers often say, and four ways we can adjust them to make them constructive and productive.

Let us know over on our Facebook page what phrases you try to avoid as a dance teacher!

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Just like your car, your studio needs periodic tune-ups to keep it humming along smoothly. If you take the time to address a few small fixes, your business will stand out. And you don't have to break the bank, either—you might be surprised how low-cost, DIY improvements can make a surprising difference.

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Running a studio can be a major juggling act. It's no surprise, then, that a few things slip through the cracks—costing you money or students. Watch out for two common but often unnoticed mistakes, and you'll find yourself with more time, clients and revenue on your hands.

1. Using online registration as a crutch

If you offer registration via your studio website, make sure you aren't losing clients by neglecting in-person registration. One day Kathy Morrow, director of Dance Du Coeur in Sugar Land,Texas, overheard a front desk staffer directing a new client to the studio's website to register, rather than offering to do it over the phone. "I thought, You had a fish on the hook—why didn't you walk them through it?" she says. "When you register, there are a lot of boxes to check off. Some people want to pay with a check, some to link to a credit card. We can make it easier by answering any questions directly."

2. Not delegating

Have you heard yourself say, once too often, "If I want it done right, I have to do it myself"? Overextending yourself because of perfectionism or a misguided need to control can be counterproductive. By creating choreography, teaching, bookkeeping, cleaning, making phone calls, typesetting, doing payroll, mailings and ordering, you could be leaving no time for the very things that will create your best business. Misty Lown decided to delegate all the teaching at her Onalaska, Wisconsin-based studio, Misty's Dance Unlimited. "Giving up teaching was super-hard," she says, "but it's the best decision I ever made. Whenever I was teaching, it meant I never saw the other five classrooms that were operating during that time. Now I can rotate my time checking on classrooms and interacting with students."

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Working with a 9-year-old student, Alexandra Koltun asks the young girl to face the barre. She reviews fifth position, demi-pointe with the front foot and coupé devant. "I separate all the positions, so the student understands each one," says Koltun, founder and artistic director of Koltun Ballet Boston. She reaches down to shape the girl's foot into sur le cou-de-pied, leaving the heel in front and gently squeezing the toes around the ankle. "This position will equip the foot with more strength," she says.

Depending on a ballet teacher's preference and style of training, sur le cou-de-pied (meaning "on the neck of the foot") may be incorporated into class at different times and in various ways. From steps like pas de cheval to frappé and développé, the wrapped position can be fundamental to a student's technical development. Or it can be used less often and as a supplement to cou-de-pied front and back. Either way, the value of the position remains constant as a tool to mold and strengthen dancers' feet.

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Show your significant other how much you love them through dance! Send them one of your favorite romantic dance videos that best describes your feelings, and they're sure to swoon!

Here are four of our favorites that depict a range of emotions along the spectrum of true love. Let us know over on our Facebook page which one best represents your relationship!

You're welcome in advance!

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The best way to celebrate a holiday in the dance teacher world is to create a class combo that fits the theme! It's a sure-fire way to get you and your kiddos into the spirit of the day! So, Valentine's Day, we recommend some mushy, cheesy, oh-so-wonderful love songs!

Check out these six songs for potential class combo ideas. They're sure to be a hit.

You're welcome!

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When it comes to running a thriving dance studio, Cindy Clough knows what she's talking about. As executive director of Just For Kix and a studio owner for more than four decades, she's all too aware of the unique challenges the job presents, from teaching to scheduling to managing employees and clients.

Here, Clough shares her best advice for new studio owners, and the answers to some common questions that come up when you're getting started.

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